SMALL BUSINESS MARKETING: HOW TO PROMOTE YOURSELF IN THIS DIGITAL AGE

Brown Framed Eyeglasses

“Getting in the game.”


change in times

As you have noticed over the years, brick and mortar stores continue to close. And the reason they have such a hard time lasting in today’s society is because of the internet. The internet has made doing business offline such a hard task. And the reason being, you can get the same product/service for a cheaper price. And with so many Americans financially struggling, everyone is looking for a deal. Even people with money are now looking for sales in stores. But with this time you have to ask yourself, “How does one say competitive?”

making moves

Now, in order for you to stay relevant, you need more than just a twitter and Instagram page. You need to be more involved in order to get people to come to your business. Unless you have a popular enough place that people spread around word of mouth. You should be hiring someone that will be active constantly on your social media team. You should also host events that will expand your name into the world at large. Now this is something bigger companies are already doing, but what about the small guy. They are not doing these things, but it’s also the reason they’re going out of business. No one knows they exist, they have to do more.

join em or get beat by em

If you want to see yourself succeed in this ever changing society, then get with it. Some people look at social media as a means to connect to potential customers others see it as a waste of time. But you can’t just blow it off because it’s becoming more and more important to have as a way to promote your business. So as much as you don’t want to embrace it, it’s here to stay and very crucial in your business success.


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OUT OF THEIR HANDS: HOW THE GOVERNMENT LOST THE INTERNET

Blue Screen of Death in Silver Black Laptop

“How it got away.”


http://www.com

Long before the average American started to use the http, the www, the dot com, the government had the internet for its own personal uses. But then as a means of opening it up, the public became aware and started our own uses. Then the one lane highway turned into a 100 lane highway on both sides of the road, with only two or three patrol cars monitoring traffic. And you probably think to yourself, how in the world do you watch so much going on? And the answer to the question is they don’t watch everything. There is way two much going on to do that considering it is not uncommon to have multiple browsers open per person on the internet. How do you watch billions of people who may have anywhere from three to nearly ten open at once.

where is it going

Something so massive, one might often think where in the hell is this machine going. Because no one owns the internet. How do you say for certain where it is headed? The only thing you can do is sit back watch how everything plays itself out. But it will go further into depths that even the ones who have been using it for years will start to unwind. Because as time progress people get used to something and then they get stuck in a way. Now it’s hard for them to understand the new trend. And for the people in the future it will be the outer net.

dark net

The steps below the internet that have been in the news in recent years and that is the outer net and the dark net. The dark net, a very bottom part of the ocean that very few people access. It is a space known having items and other services that you won’t find on traditional internet websites. On the dark net, you can find a lot more illegal activity that is way too obvious on the internet. You can buy guns, drugs, even hired hitmen on the dark net. But the dark net has become a subject for debate because of not only narcotics, but child sex trafficking. This is a main reason why the dark net has been focused on by the government.


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CARPE DIEM: TAKING ADVANTAGE OF ALL THE OPPORTUNITIES PREVIOUS GENERATIONS DIDN’T HAVE

Group Hand Fist Bump

“We got it made.”


tech today

In society today, we have all these digital mediums around us, yet still so few are using it as a means to build a life for themselves. So many people are expecting a political party to create them some type of life. And the reality is that you can do it now if you’d like to do so. Now more than ever, we all have the power of change in our hands. And still people are unaware even with the large volume of free information on the internet. So what really separate the people that can build from people who don’t. And a lot of it has to do with fear of failure; not living up to their greatest potential.

i can’t wait

Since we are in a right now era, we have such a hard time building our careers. And when trying to build in the digital space, it will take a while considering so many people are doing it. And that’s where people get side tracked. Just because everything is moving so fast, that does mean your career will move at the same pace. You need to build a strong loyal base which could take years to fulfill. And that is when the job of building becomes difficult. Only problem is that any career will take years to build.

platforms

Monetizing with all this digital media requires a skill set that takes a lot of time which is why you need years. And the following are platforms where you can monetize if you’re up for the challenge.

People who have built a space through Instagram are able to do so through the engagement with their audience through video and photo content. People are getting paid massive amounts of Image result for instagrammoney to promote for brands. And the great thing is that you don’t have to be a famous celebrity to monetize anymore. Of course you have the Kardashians who fetch high prices to push brands. But now, someone with 20k, 50k, 100k, or 500k followers are able to capitalize off of the platforms. You might see someone on vacation and think they are relaxing, when in reality they are promoting the hotel resort.

 

 

 

Facebook is still a great platform to utilize for your business. Because not only are there more users on Facebook, it can serve as a hub for all of your work. You can also promote and view your Image result for facebook'analytic in more depth. Facebook is also connected to just about any other platform, so whatever you’re working on goes straight to your page to be promoted. 

 

 

 

 

 

Now, as far is YouTube, you can use longer form video content to promote and make a living doing so. It can also take years, but once you’ve cultivated an audience, then you can generate Image result for youtuberevenues to scale. 

 

 


My Personal Website: www.faheemjackson.squarespace.com

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DIGITAL TROUBLE: HOW THIS NEW ERA OF TECH IS HURTING A GENERATION OF THE PAST

apple, computer, designer

“When not knowing how to use it, starts to show your real age.”


A lot of people find themselves in trouble when using their digital devices. But lately, we have been seeing more and more of an older generation that finds themselves getting into trouble. And why is that happening? Well, simple, they came up during a time period where excess to so much that we have now was just not present. So now that all these digital devices are available, they are consuming and they have no clue what they are doing. So they try to conduct themselves the same way they did when these were the days of the past. And it just does not work quite that way anymore. You can’t just type anything in the search engine without leaving a trace. Because in their days, without a paper trail, there was no way to be found. And who is the group getting into trouble the most: politicians.

Politicians have found themselves at the forefront of the digital crisis because they try implementing the ways that they know best, but come up short and get into trouble. Some guy is always getting caught dirty texting or recording some explicit conversation. Or you hear about Hilary Clinton backing up government information on her Yahoo account. It’s what makes you think to yourself, “Government conspiracies, there is no way this group can cover up a major secret.” They can barely stay out of the news from engaging in debauchery via their cell phones of email accounts. So how in the world do they manage to pull off conspiracies with so many people and no one says a word. The human element of what we are won’t allow it to happen no matter how hard we try to keep a secret. Now my question is, “Will there come a day where my generation will be facing the same backlash because we will become unaware of the technology in the future?”

And my answer is yes, we will be caught up the same way. The reason being is that most people get set into a way. And once they are comfortable operating in that manner, they live their lives out this one way. But the technology around them continues to grow. It does not stop because you stopped learning, you just become more vulnerable because you fail to learn and understand what you are using. So my generation known as the millennials will most definitely be caught up in the same scandals in the future. Because in the end, it’s too hard to resist the temptation. When something is new to the world we just start consuming. Yet we don’t realize our every move is being watched. And what’s scary is that every generation from here on will constantly find themselves in trouble for something because no one puts themselves in the know of what they’re using, nor do they attempt to learn new information.


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SOCIAL OVERSHARING: WHAT EXPRESSING YOUR FEELINGS ON SOCIAL MEDIA SAYS ABOUT YOU

Image result for social media

“What did you just post!”


“My baby mama is taking me to court for child support.”

“My boss is a douche bag.”

“My boyfriend is cheating on me.”

Do you ever get the feeling that people share way too much on social media. I have always wondered why people do it, until I looked a little bit deeper at the problem. And the reason why people share is much more sinister than you think. There is this personal relationship we have with the people who follow us via the internet. But the relationships are not real, and it keep people in your business on a daily. Very few people know what is going in my personal life unless it’s something dire. I understand when people share things like, “Rest in Peace,” to a person close in their lives. But the people who tell their personal business, please stop oversharing. But like I said before, what is the reason.

In America today, we have all these friends on our social media, and yet we are more isolated than anytime before. How is possible you have a 1 million “friends” and yet be so alone. Well, social media has given a voice to the powerless. It has given a voice to people that without the social media platforms, their lives would be even more boring than it is now. Social media shows you how alone people truly are in the world. And then when people use that information we put into the world against us, we get upset. But once you put your information out there to start with, you’re open for ridicule. So why not just put down your social media. Because it’s addictive, that’s why. So what have we become, nothing but merely slaves to our own vulnerability. So you must put the media that you indulge in down for just a second.

Another aspect of social media is that our society has turned into a society of unintelligent inhabitants. From texting and tweeting sentences that are not thought out and abbreviated to fit the character limit. To the only reading of the header and viewing the photo in an article, then commenting on the article that you saw without knowing the full information. And wind-up sharing an opinion that has absolutely nothing to do with the article above the comments. And here lies another issue with the social media usage is that people have become lazy. People don’t want to think: think in regards to writing and think in regards to reading. And in the end, this social media era is going to be the downfall of so many while a few capitalize in a big way. People are lonely, and have no one to converse with, so we seek validation from a community of people at times we don’t even know. Then get angry when we’re judged after putting the information out into the world.


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GARY V EFFECT: HOW ENTREPRENEURSHIP HAS GROWN IN POPULARITY IN RECENT YEARS

Image result for gary vaynerchuk ART

“What’s hustle to you?”


The above animation is of CEO of Vayner Media Gary Vaynerchuk. He gained wide popularity over the internet for his Daily V and many other web content over YouTube. And since the launch of his popularity he has since been seen as a motivational speaker. Even though he doesn’t look at himself as motivational speaker, he has inspired a wide range of people to embark on their own business endeavors. His famous quotes are known throughout the web whether it’s him telling people to, “Get shit done,” or “Don’t watch three seasons of Lost, and then wonder why nothing is happening in your life.” Now, to be clear, Gary V is not the first person to motivate people to be entrepreneurs, yet he is one of the most popular.

What is it about what Gary says to people that resonates so deeply? Well, the most obvious reason he resonates with people is because of his success. He has taken people on a journey through his life as he has become successful over the years. It’s quite inspirational when you can look at a person’s transformation over the years and actually have video content to track the person. We always say that people had an easy ride, but when you can see the climb it makes that person much more appealing. But there is no success without the work put into the climb. And that is what brings me to my next reason why people connect to Gary.

He gives it to people straight, in a way that everyone can understand. Usually, people who give advice give these very generic answers. Answers that don’t have much substance. Or if they do have substance it requires you to buy their book or attend their seminar. Receiving free content that gives an insight into the world from a person who has taken the leap of faith into society is well worth listening to. So what is it; what has made people lean in the direction toward entrepreneurship? There are a few reasons as to why this could be happening in our society.

For starters, there are so many people in the world who hate their jobs. They wish they could be doing anything other than what they are doing at the moment. So opening a side business to make a little money outside of the daily grind is worth it. But mainly people have become attracted to entrepreneurship because the state of employment has shifted. So many people are out of work, and for those working you’re still barely able to sustain financially. Unlike the past generations, the millennial generation and beyond won’t work a job for 30 plus years and retire in that same place. In America today, working the same job for five years is a stretch.

So in the end, the allure of being an entrepreneur has people ready to dive right in. The only downside, is that most don’t have the stomach to deal with the adversity or daily fight of trying to make a living from absolutely nothing. Truth is, most will give up within their first year of pursuing. In the words of Gary V, “Most people are wired to lose and conform.” That’s life, and it will always be that way. But for the few who can stomach the grind, they make out on top financially and in happiness.


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