LITTLE GUY IN BIG SPACE: HOW TO COMPETE WITH SO MANY BIG BRANDS

Man Holding Mug in Front of Laptop

“Working hard against the big boys.”


trying to exist

In a world where big business is finding more and more ways to control how does a small business stay in business? How do you exist where the brands that we all have come to know and love are the ones right next door to you? I see companies like Walmart come into my small town where I am from and completely remove small business out of the way. And who can blame people for going to Walmart with their always low prices. When you have so many families struggling to make ends meet, there is a need to spend less money.

the threat of dying

When you see companies on the internet offering what you are doing at such low prices, it scares some people into reconsidering staying in business. That has to scare you because they have such unlimited resources that you don’t have. I also see this with small businesses like diners that have been in communities for decades, but have to close their doors. And it is due to big businesses and condos being built in the vicinity. Now the price to stay open is tougher than before. So you have to keep in mind what is going on around and stay up with the trends that are changing.

you offer something special

I gave an example prior about how the diners have closed in certain areas where I live. But then again, what taste better a diner or Subway. A lot of people would tell you Subway. The diner or McDonald’s, and most would say the diner. But for some reason the people have chosen the fast food chain. so now the diner has to figure out a way to exist because their food taste a lot better than the chains. And that’s when you realize as a business owner that you have to create something that is going to sit you apart form the brands. And you can create something that will help you survive. It’s all about how you are going to market yourself and take advantage of opportunities as they come along.


My Personal Website: www.faheemjackson.squarespace.com

Instagram Me: @theefaheemjackson

Twitter Me: @2320howe

Tumblr Me: @fjackson44

Author: faheemjackson44

I am from Racine, Wisconsin where I was raised until I graduated high school back in the year 2006. That entire time growing up in my mother's house, I was a student athlete. My goal was to embark on a general business career or athletics. But injuries through sports stopped a sports path, so I decided upon business with a focus in marketing. While attending undergraduate school at University of Wisconsin-Parkside, I began to write screenplays in my senior year. At first it was for fun, but I quickly learned writing allow me to transfer negative energy into characters I created. This led to a decrease in depressing mood swings, which in turn boosted my quality of life. After undergraduate school in May of 2011, I move to New York City for graduate school. While pursuing my MBA, I continued to write screenplays, but always wanted to write novels as well. I finished graduate school back in the year 2014, but wrote screenplays until I began thinking of my first short film, first First Day Fears. While finishing my fifth feature length screenplay, I started to write my first novel this year. So far, I have finished my first short film and working on my next one (Freedomless Speech), and recently self published my first novel (The Boy Who Could Talk To God) and short stories book (Faheem Jackson Short Story Collection Volume 1). My feature length screenplays have been put on temporary hold to finish my short films and books, but I am making good progress on my sixth feature length screenplay. With year 2017 ending, I am currently writing my novel Precinct 86 and Faheem Jackson Short Story Collection Vol. 2. I have started teaching myself photography and will pursuing that by summer of 2018, along with my videography, podcast later on, and more research for my documentary.

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