LITTLE GUY IN BIG SPACE: HOW TO COMPETE WITH SO MANY BIG BRANDS

Man Holding Mug in Front of Laptop

“Working hard against the big boys.”


trying to exist

In a world where big business is finding more and more ways to control how does a small business stay in business? How do you exist where the brands that we all have come to know and love are the ones right next door to you? I see companies like Walmart come into my small town where I am from and completely remove small business out of the way. And who can blame people for going to Walmart with their always low prices. When you have so many families struggling to make ends meet, there is a need to spend less money.

the threat of dying

When you see companies on the internet offering what you are doing at such low prices, it scares some people into reconsidering staying in business. That has to scare you because they have such unlimited resources that you don’t have. I also see this with small businesses like diners that have been in communities for decades, but have to close their doors. And it is due to big businesses and condos being built in the vicinity. Now the price to stay open is tougher than before. So you have to keep in mind what is going on around and stay up with the trends that are changing.

you offer something special

I gave an example prior about how the diners have closed in certain areas where I live. But then again, what taste better a diner or Subway. A lot of people would tell you Subway. The diner or McDonald’s, and most would say the diner. But for some reason the people have chosen the fast food chain. so now the diner has to figure out a way to exist because their food taste a lot better than the chains. And that’s when you realize as a business owner that you have to create something that is going to sit you apart form the brands. And you can create something that will help you survive. It’s all about how you are going to market yourself and take advantage of opportunities as they come along.


My Personal Website: www.faheemjackson.squarespace.com

Instagram Me: @theefaheemjackson

Twitter Me: @2320howe

Tumblr Me: @fjackson44

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