LITTLE GUY IN BIG SPACE: HOW TO COMPETE WITH SO MANY BIG BRANDS

Man Holding Mug in Front of Laptop

“Working hard against the big boys.”


trying to exist

In a world where big business is finding more and more ways to control how does a small business stay in business? How do you exist where the brands that we all have come to know and love are the ones right next door to you? I see companies like Walmart come into my small town where I am from and completely remove small business out of the way. And who can blame people for going to Walmart with their always low prices. When you have so many families struggling to make ends meet, there is a need to spend less money.

the threat of dying

When you see companies on the internet offering what you are doing at such low prices, it scares some people into reconsidering staying in business. That has to scare you because they have such unlimited resources that you don’t have. I also see this with small businesses like diners that have been in communities for decades, but have to close their doors. And it is due to big businesses and condos being built in the vicinity. Now the price to stay open is tougher than before. So you have to keep in mind what is going on around and stay up with the trends that are changing.

you offer something special

I gave an example prior about how the diners have closed in certain areas where I live. But then again, what taste better a diner or Subway. A lot of people would tell you Subway. The diner or McDonald’s, and most would say the diner. But for some reason the people have chosen the fast food chain. so now the diner has to figure out a way to exist because their food taste a lot better than the chains. And that’s when you realize as a business owner that you have to create something that is going to sit you apart form the brands. And you can create something that will help you survive. It’s all about how you are going to market yourself and take advantage of opportunities as they come along.


My Personal Website: www.faheemjackson.squarespace.com

Instagram Me: @theefaheemjackson

Twitter Me: @2320howe

Tumblr Me: @fjackson44

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THE TIPPING POINT: WHAT HAPPENS WHEN YOU FIND YOURSELF IN A DROUGHT

Photo of Brown Bare Tree on Brown Surface during Daytime

“Just keep going.”


sunken place

Anytime you are working in the business field and you are succeeding, there are those moments when you start to feel like you’re not doing much, or the drought. And the drought is when you start to go cold, and the money starts slowing down. People tend to let moments like this bring them way down. But if you have built your business to success, you should know how to deal with times like these. Because if not for times like these you never would have made it this far. So theoretically, it should be easy to bring yourself back up. But it really isn’t that easy.

comfort

An enemy to success in business is comfort. People fight to gain in a particular aspect of their lives then they relax. And relaxation is dangerous because there is always someone behind you trying to fight to have your position. Now, if you have the life you want and relax then more power to you. But there are so many people who drought, then they go even deeper. They should try to go back into the times when they had nothing. That fire, that edge is not there anymore. Sometimes they try forcing it, but end up worsening the situation.

dig yourself out

Trying to get out of this place is tough. And if you have been successful for quite a while almost lose how hard it was for you to succeed. But once you find that ability to deal with the changes that come with being in business, you can bounce back. And most people who experience the setback bounce back. Those overnight success people have a harder time making it out of the drought. They have not put in the time so they are not ready for those moments. So when they hit, these people fall hard, and fall off. But the ones who are resilient went through all the pain early on so they are able to anticipate the drought.


My Personal Website: www.faheemjackson.squarespace.com

Instagram Me: @theefaheemjackson

Twitter Me: @2320howe

Tumblr Me: @fjackson44