ATTENTION SPAN: WHY IT’S SO HARD TO FOCUS ON ONE MEDIUM AT A TIME

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“From one device to the next.”


devices for viewing

As I am writing this article about the attention span of people viewing entertainment, I am currently on multiple devices myself. Why is it, that we cannot focus on one thing at a time? Especially when we are watching or listening to something entertaining. Since coming into the computer lab this morning I have been listening to my music, a two radio shows, and scrolling through my Instagram feed.

fighting for sustainability

It used to be in the past you waited all week for a certain television show to come on. Now, once the show goes off, you almost forget about the show until late in the week for the next episode. And with the limited amount of episodes you get in today’s society, I’m surprised anyone has a career in entertainment. Television shows give you about ten to fifteen episodes, then you wait a year for season two.

That can be dangerous because your viewers are inundated with so much media over a year, they tend to forget about your show. Now they have to binge watch to catch up on what’s going on. So, television shows and even movies that are good in quality lose out because they are just not giving the people enough.

giving more

You may have to start giving more to the people so they remember what it is you do. The traditional ten to fifteen episodes of television, and shorter films won’t cut it. You may have to prolong the entertainment, and make each seen worth viewing. Also, give people the ability to jump past advertisers, especially on television.

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Why, well there are so many platforms with this ability already. You can skip past advertisements on YouTube. Or if you can’t, the add is typically shorter, 10 – 15 seconds.

not even past type 1

There is a scale for civilizations called, The Kardashev Scale. And this scale measures the ability of a civilization to communicate based on energy. We are currently a Type 1 civilization. And that’s what’s scary is that we are only Type 1. And the reason being is because you look at the leaps and bounds of man already which is impressive.

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So with that said, what will be the overload of information in the next 100 years, 1000 years, and so on. What today has our attention, that will be seen as slow in the future?


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POLITERTAINMENT: IS AMERICA TIRED OF POLITICS IN ENTERTAINMENT

Image result for ANTI TRUMP CELEB

“What was once entertaining is no longer.”


2016

The election of 2016 where we saw the run and subsequent win of president Donald Trump has left sour tastes in many American’s mouths. But nowhere is that more evident than in the entertainment industry. Entertainers have all come forward speaking out against the president for the way he behaves as well as his lack of experience in the role.

But have we hit a point where people are finally fed up with the consistent berating of the president from entertainers. Because after a while, it starts to get rather redundant. Celebrities speak as if the more they talk, the more we get closer to his impeachment. But from the looks of things, nothing of the like will take place.

hitting a wall

We’re now starting to hear people say things like, “Alright, you hate Trump, we get it.” Or, “Let’s get back to the entertainment.” Now what celebrities don’t want to do is start alienating people. You earn your living from the masses. And even those [entertainers] who may be anti-Trump are irritated from so much politics in their industry because their livelihood is in jeopardy.

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Ultimately what you will end up doing is making him more popular. Or what you’ll do is desensitize people to Donald Trump. And then if something far more detrimental does take place, people ignore the situation. You want to further your cause, but not at the risk of making your villain more popular. Like the Dark Knight, who knew Heath Ledger would be the most popular figure of that film. He was made so hated, people wound up liking him that much more.

what now

Like I said before, further your cause, but try not to alienate the very audience you are looking to reach. Because in order to figure out why someone would vote for a particular candidate. you must first connect to them. Look at life from their perspective, even if you disagree with them. You still have to do so. Otherwise, you’ll end up with the same results again.

But above all, you have another job to do. And that job is to entertain the masses. Once the way people see you as an entertainer slide, so will your influence to those who know you best.


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GLORY BE TO ADDICTS: WHY IS THE DRUG USER THE NEW CULTURAL FIGURE

addiction, adult, capsule

“The new form of fun.”


drug culture

In America, we have always had this culture where drugs have been apart of our lives. Cocaine was such a big influence in entertainment as with the 80’s and 90’s. But the glorifying of the drug addict was not real. The hustler was the one so many people wanted to be. The hustler is the one who had the lavish lifestyle.

But today we have the user being the one everyone wants to be. The idea of attaining wealth and prospering has gone out the window. And where does it all come from? One major driver is the entertainment we consume.

it’s what we consume

When you listen to a lot of the music, you have so much that is geared toward the drug use. You constantly are inundated with popping pills and drinking alcohol. Even a few musicians have taken on monikers that are linked to drugs. But it’s not just any style of music, it’s rap music that has taken on the drug culture.

What’s odd about the music geared toward using drugs is that in the past the seller was glorified. Now I ask, “What are the results o fall this drug usage?”

one’s lose is another’s gain

In an industry that generates billions of dollars, whose to lose and gain through all of this drug promoting? Because of course the artists is the obvious choice, but they have even become addicted to drugs. But what about people who work for bigger brands that are partnered with these artists? They don’t allow their children to listen to the music they use to make money.

And if their kids do listen to the music, parents make sure they separate the reality and the fiction. This way, their child or children don’t fall victim to the pitfalls of drugs. Because inevitably those that care will have to continue to fight the uphill battle against this new drug culture.


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THE DISCOVERY: HOW DOES ONE STAND OUT FROM THE PACK

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“Dare to be different.”


differentiating

In our society today, you see so much entertainment that is based around so many people sounding the same and looking the same. How do you know one person from the other. Everything you turn on is just the same as the next thing. So in a world, where I myself am an artist, it seems that you have to be sometimes the norm to be relevant; but do you?

the pack

What if I dare to be different as most would say. Does that mean I will be seen for certain? Because in the entertainment world, people want their success right now. So when they see another person’s formula working, they run with that. But it’s not you, you’re the rest of the pack. Find your voice and stick to it, but that it easier said than done.

programming

There are so many different ways to standout from the pack and not get caught up in what else is being done in entertainment. But we become so disillusioned by what is hot right at this moment, we are in a trance until it’s too late. cinema, dark, displayIt’s why you are supposed to exercise your creativity like any other muscle in your human body. I think this is the reason when it comes to entertainment, I try my best to not get caught up too much into what is hot. Because what is hot is always getting replaced. So stick to your guns and keep at it.


My Personal Website: www.faheemjackson.squarespace.com

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NO TELE: WHAT WILL HAPPEN OF THE TELEVISION IN THE FUTURE

abandoned, antique, close -up

“What will come of it?”


television

The television was created nearly 100 years ago. And since then, it has transformed from a medium with only a few channels to thousands of channels. First created as a means of educating the public, it has gone on to mean a form of entertainment. But with so many platforms on the internet, what will happen of the television?

platforms

The internet platforms that are rapidly eclipsing the television are Netflix, Amazon Prime, Vimeo, and Hulu. These platforms have gone from small companies, to majors in the film and television business. But will they be a long term threat to the entertainment industry?

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opportunities

With regards to people looking to make a name for themselves, there will be an open availability to be creative and grow on their own. You used to have to go to Los Angeles, now, you can upload on sites. Or if you have an audience that has been built by yourself, these various platforms would be open to business. What could this mean for the entertainment business?

barriers

Will we start to see boundaries for coming into the entertainment business? Because if the people who can easily use these services grow too much, they become more of a liability than an asset. Because there are a lot of people who work for companies that are not on platforms. But the other side is platforms may start to become even tougher to work with. So like Disney who announced they will have a platform, others may have to follow.


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A MOVE IN A NEW DIRECTION: HOW THE INTERNET IS KILLING THE ENTERTAINMENT BUSINESS

board, cinema, cinematography

“A decline that they are not prepared for.”


Looking over the recent statistics on films in theaters, I saw that numbers appeared to be down. Maybe that’s the reason why these movies that come out later in the year around the campaigning months for Golden Globes and Oscars take place. Movies might not be able to stand on their own anymore in theaters. And a major reason for that is the internet. The internet is such a machine that you don’t need to patronize your favorite show or movies anymore. One reason being that there is more variety and the other is that you don’t have to leave the comforts of your home. So what will happen to the state of movies as time progress? Because theaters make their money by films being debut in theaters. But if people are not coming to theaters to see movies, that smells death for them.

Hollywood can always adjust to the changes, but not the theater venues. That’s unless these theater venues decide to get themselves a platform for films, and then they are in the game. Not only in the game, they don’t have to go through Hollywood, and you can go straight to the distributor as a producer. And that in turn, might be death to a lot of studios. Because everyone who is interested in making films or television is in the game now. But they are not running out to Los Angeles like years ago, but they are building their own platforms. Some teenager with a couple of friends can now be the boss of their own machine if they are willing to put in the time. Because we are coming into what is really known as the open market. And the market is the market, they don’t care who they are buying from. As long as you give them a good product and/or service.

I myself, am pursuing screenwriting and Amazon has a platform for people to submit their screenplays. And if the company is interested, they will offer an amount for the script, or even your series through Amazon studios. And for a company that just bought Whole Foods for a whopping $13.5 billion dollars, they can afford your $200,000 script. Meanwhile the average screenwriter makes only $100,000 in Hollywood. Oh, and I forgot to mention you don’t need an agent to do so. Agents and managers usually take their 20% collectively right off the top. Now you don’t have to split anything if you are good at what you do. What’s the purpose of going through the whole process of trying to find an agent. They now are in a position where they have to come and find talent themselves. So guess what, they are now on the chopping block as it pertains to the business.

In the end, you see the red carpet events and the celebrities dress to the nine. But internally they know what’s really going on. It’s the reason these superhero movies keep getting made in the business. Corporations run studios; and the studios are allotted only a certain amount of funding to make movies. That means, spend $100 million on the next epic film and then make $800 – $900 million in theaters worldwide. The venue get their 60% cut, and distribution or distributors gets their 40%. You’re talking $320 million to $360 million for the film coming back to the distributor/s. And since the customer never says a word and keeps spending, why not keep making them. So remake and reboot and series until the customers are tired and then move on from there.


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