IT REMEMBERS: HOW MARKETERS ARE GETTING OUR ATTENTION

business, close-up, commerce

“Type, type, pop up later.”


how they target

Ever been on the internet, going through a loop, looking at random things. Well, better yet, have you been on the internet consistently looking at the same items. Then you forget about what you were looking at, and next thing you know, the items you had always been looking at appear in the margins of the screen. They appear because you have been scrolling for so long. Marketers pay very close attention to this because everything is connected to Facebook, Twitter, and Instagram. And connected because people elect to sign into their accounts using their social media in multiple locations. Now there is an open access into your life.

where is it all going

What happens when you don’t buy something? Is all this information kept on file for days, months, years? In reality it is kept for as long as organizations want to keep it. And after a while they dump the information. This all serves a purpose in case you break the law. Then there is a trail of all the things you used to look up. But most people don’t break the law where information sought after. We have no clue really what is being done with our information after searching and searching. But what if the information can be accessed by someone more important. Individuals such as your employers.

from marketers to the workplace

Sounds crazy, and very invasive, but what is stopping your employers from knowing your key strokes. Are there any laws that will stop them from doing such a thing. Now there are laws. But what will happen in the future? Employers reaching out to marketers who are known to patronize Facebook and Instagram. Then these companies that hire can pull up information on what the potential person they are hiring have been searching. This way they can see what their potential hire does with their spare time. This is even worse then Facebook selling people’s information without knowledge. But it’s not far-fetched to think employers would go to these lengths. Now, I don’t see it ever happening, but what we don’t know can hurt us.

reality is

The main reason marketers want your information is to sell you products. Giving your information to employers can be too much of a legal risk for them and the employer. And the vast majority of people don’t commit crimes. So dealing with the government is not much of an option either. For now, it’s all about dollars; and information is big money.


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MARKETING ME: PUTTING YOURSELF INTO POSITION TO SUCCEED

business, close-up, commerce

“Knowing yourself will go a long way.”


The year 2018 will be a pretty productive year for me because I am changing up a lot of my work so that I can put myself in a better position to grow my platform. Those platforms are my WordPress blog, Instagram, my podcast show, screenplays, one year research on my documentary, and buzz around my novel and book of short stories which could potentially be done by the end of 2018, early 2019. It has taken me a while, but I am finally starting to get the hang of this digital marketing, and creating meaningful content. It’s why I have shifted from just posting photos on Instagram to including hashtags. I used to just free write anything, to next year, I want to incorporate more video content to my blogs. The podcast I want to do two nights a week, I already have pre-planned the episodes. It will be a podcast about motivating and inspiring people in life. So, as the year wraps, everyone is busy buying Christmas presents, while I am getting pumped for 2018.

Now, in regards to marketing myself, there are very few things I remember from graduate school, but the four P’s are one of them in particular. The four P’s that make up the marketing mix: product, placement, price, and promotion. Another aspect of my MBA studies I remember are certain aspects of the Integrated Marketing Communication and how that can grow a business. Now, when I first started writing, I never thought about it as a business. Yet the more I began to see myself going into the direction of a writing career, that’s when it dawned on me. That there are so many writers out here, that if I want to be noticed, I’m going to have to reach back into my marketing experience. I’m so focused on the craft of being a great writer, that I almost forgot how hard it is to get noticed. There are 250,000 scripts written for films, thousands of podcast shows, 25,000 photographers just here in New York City, and don’t bring up authors writing books.

Now there is one thing that I have over the majority of them: marketing. And the marketing piece is something that has taken me time to figure out. Don’t get me wrong I still need work, and I am not some marketing genius, but what I have learned so far I can harness to grow my platforms. You might ask, “I thought you came to New York for filmmaking and writing?” And I did, I have been working on the craft for quite a while now. Yet the craft only constitutes for a small percentage of the bigger picture. As a matter of fact, the craft is only 10%, the other 90% is the business. The problem is, is that most writers are not marketers, most filmmakers are not marketers, and most photographers are not marketers. You have to put yourself into position to win and a lot can’t work the system. I started at age 25/26 years of age on this journey, and I am now understanding how to kind of work this machine.

Another helpful note is to build a team. But I can’t assemble a team of people because I need to be a me first and get my stuff in order. Because in order to have a team you have to add your formidable contribution to the team. In my role, I want to be a team leader, so I need to understand how each piece moves before engaging a team. This way, when it’s time to move, I can move. In the end, this process has already taken me about six years, and I can feel that progress. I have put myself on a ten year window to break into my career. So to everyone else, ten years is a long time, but now it’s time for me to make even better moves than before.


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QUID PRO QUO: HOW BARTERING CAN AID IN GOOD BUSINESS AND COMMUNITY RELATIONSHIPS

Image result for quid pro quo

“I will gladly pay you tomorrow for your services today.”


The quid pro quo system goes back as far as we can remember as people. Another name for this is the barter system. And if applied the right way, quid pro quo can be a very productive measure of conducting business. But it involves a lot of cooperation and people must for the most part be on the same page. Because a great system of trading goods and services can easily get quite messy. This method of business can be very beneficial to a poor community where the community does not have many resources. You might have a loaf of bread and your neighbor might have a gallon of milk. You guys could trade slices of bread for this person to make a sandwich, for a certain amount of milk so this person can bake. Now, could that work in today’s society like in the past?

And my answer to that is absolutely it could. But like I said before, you need cooperation and like minded people. If you have these similar character traits then you’re going to have a pretty productive environment. Because now, money is not the only precious commodity in our communities. If you are trading goods and services for other goods and services, then the good and service is valuable. And for the most part, people are trading for things outside of housing expenses and not household. What do I mean by housing and not household. The housing expenses are priorities such as rent, mortgage, utilities; whereas the household expenses are bath soap, toothpaste, lotions, deodorants to food and beverages. This is how everyone in the community will be able to live and work together. Not only that, but if I can only pay rent, but I can provide a service to you in exchange for food, I don’t have to worry about monetary expense.

Meaning, let’s say after I pay my rent and utilities, I have a hard time feeding my children. But I can provide a service to a neighbor in exchange for food. You give me what a babysitter would get paid in food. So let’s say a babysitter charges $15 per hour, I will babysit your child for four hours. In exchange, you give me close to $60 worth of food. Because the babysitter may not have food, but could babysit for the person who has food, but need a babysitter. You will do each other such a service by operating in this fashion. Another action that will take place is a close nit community that is based around people helping each other. But inevitably, in our today’s society this does not work.

And in the end, the reason why quid pro quo has a tough time being implemented is because you’re going to have someone not repaying the favor. You’ll have someone not giving the equal value of product and service. You’ll have people who always want more than someone else. So the human conditioning is what keeps the barter system from working. And what’s said is that the poor communities in America could use this means of trading. If implemented well, no one starves or is forced to sleep in the street because they don’t have a roof over their heads.


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THE VALUE OF THE DOLLAR OR SOMETHING LIKE IT: WHAT IS OUR MONEY BACKED BY REALLY?

Rolled 20 U.s Dollar Bill

“What if confidence is lost?”


 The United States currency has been a long subject of debate. And that debate is, what is our money really worth? Because in reality it’s just paper. And the real confidence is in our economy. Because if our economy begins to decline, then what are these sheets of paper? Well then, could it happen? Could we see America fall into a second Great Depression twice in America’s history? With the industrial age looking more and more like something of the past, what is going to replace it? It’s going to be this new technological space. Yet we have an uneducated populace who are not only unaware, but not willing to learn this new way. And with that comes uncertainty within the market. And now what you have is uncertainty in our dollars as well. So what do you do about the potential value of the American dollar falling or even collapsing?

The fear of this could send the nation into a tail spin. We are already behind the Euro and the British Pound. And with China now the largest economy in the world, who knows, their currency could be next to surpass us. Then, once all these different currencies start to pass us, can we truly say we are still this great nation? How are we such a great place when places that are seen by us as not as great surpassing us? That image dies and so does the status of America. Now, am I saying brace yourself for a catastrophe, no. But we should be mindful of the sensitivity of the market. Let’s say though for a minute that our system does collapse. What could this mean for the countries who we owe money to in debt? Would this mean that we would have to start cyphering off assets we do have left.

These various assets could mean natural resources, or better yet, land. Imagine the chaos if people found out that we no longer were in control of our land anymore. Like I said, this is still a stretch, but it has happened before. And in the end, that is the true fear. Chaos has happened once before. And for some reason, we as people tend to always forget history and repeat the same mistakes. Hopefully, we are able to maintain our confidence in our dollars and our economy can grow. Otherwise, we’ll fall victim to our own lack of hubris and ignorance.


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A NATION IN LIMBO: HOW SATISFIED ARE YOU WITH THE PRESIDENCY IN AMERICA SO FAR

Image result for donald trump president

“Only 15% into the term, yet so many problems.”


Since the presidential inauguration of Donald J. Trump as our Commander in Chief, there has been constant controversy around his presidency. From the comments he’s made that were deemed insensitive, to the link between him and Russia in an alleged tampering with the election. Now, there is even more controversy, this time circling the appointment of the new Communications Image result for trump inaugurationDirector Anthony Scaramucci. The former White House Press Secretary Sean Spicer recently stepped down amidst the bringing in of Scaramucci. But it hasn’t been a full two weeks and Scaramucci has already stepped down already himself. The first story came out regarding his filing for divorce, then him stepping down. So now my question is, what will happen next in this administration?

While all this controversy is going on, we still have a nation with high unemployment, and people are becoming frustrated. Yet if Trump can’t shake the Russian controversy, fix the healthcare bill, nor maintain the travel ban, how will he fix employment. He made a statement regarding employment that he would levy tax on corporations shipping jobs overseas of 35% if they weren’t bent on Image result for american unemploymentreturning those jobs home. But with the world moving more in an automated direction, there is no purpose to preserve the industrialization of America. And I don’t know why the United States is stuck on factories anyways. This isn’t the 1900’s, we are in a more tech savvy environment. We need more engineers, managers, operational people, information driven people, and marketers.

But the American population, especially people in select regions don’t want to hear any of it. And a lot of these places for years heavily depended on the factories for a living. Only problem is that there are cheaper methods of building in our world today. And in order for America to stay competitive in the market, we can’t Image result for american factoriesgo back. Still, Trump supporters would say that this is just more liberal bull. That America can bring jobs back. But anyone that knows even a basic understanding
of the market knows this is false. For example, the priceless metals in our cell phone is in countries not indigenous to America. So if America bring factories here making cell phones, then labor drives prices up. Two things would happen: 1) Americans would have to spend more for items that they already struggle paying for now; 2) other countries can outbid America for raw materials.

So what do you do when China wants to make a cell phone. They charge few dollars and hour for labor. Since they do so, they can charges pennies and still Related imagemake a profit to stay in business. It takes $30, $40, and even $50 per hour to raise a family. Can you imagine how much a company wold have to charge for cell phone to recoup what’s lost for American made products just because of labor. So now you’re talking an iPhone made in America would skyrocket. Trust and believe people are buying the Chinese bought product. Because a large part comes down to labor; labor is just cheaper outside of America. Meaning America will have to change from an industrialized to an informational country. We have always been ahead of the curve for so long, and going backward won’t help.

In the end, Trump has made some pretty serious promises. But the biggest is not the healthcare, nor is it the borders. Trying to force company’s hands over jobs is going to be impossible. Because if the government won’t listen to him on the travel ban, then he’s not getting through with the 35% tax on companies. So now it’s a waiting game. People’s fingers are crossed, hoping for something, anything to happen.


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