INSTAMONEY: HOW TO BUILD A CAREER AROUND SOCIAL MEDIA

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“Create-Post-Cash In.”


post for pay

I see people everyday when I use my Instagram that have amassed a large following. And not all of them are celebrities; some are average Joe’s. But they didn’t start with 500k, 1 million, or 10 million followers. They started with just one as anyone does. But over time they have built a community that at this point they can monetize. And if you are one of the lucky few to have built a career from Instagram, then more power to you. There are other platforms where people capitalize like Facebook, Twitter, and even YouTube. So how did they start and make an income from using these various platforms? Well, let’s first look at the beginning.

who are you

You want to build a large following on the internet, then you need to step back and realize who you are as a person. What are you going to be posting that makes people want to come to your home page or tune in to your videos and consume your content. You have to build some type of niche that is you, so that people can quickly see a photo you take, listen, or watch and be immediately connected. Now, it doesn’t hurt if you are an attractive man or woman who people instantly gravitate to. But for most people, ecstatic are not the thing that’s going to drive you forward. So you need a talent; a talent that must be cultivated over a long period of time. And this is what brings me to my next step which is the building stage.

put the work in

You have to go through steps in order to make yourself attractive enough to follow. So what are the steps one must take.

  1. THE START – Come up with an identity that is you. Are you going to take photos of people, sites, or both. Will you focus on more landscapes, commercial, or are you into the fashion space. Once you figure out what you want to photograph, then you have to start; if Instagram is your goal. If your goal is video content, then the process starts with the ideas you plan to shoot on camera.
  2. THE CLIMB – This is the stage at which you have to show up daily and consistently put in the work. It’s the longest stage where most people give up. Because they either don’t want it, or didn’t realize how long it would take to climb.
  3. THE BASE – This would be the part where most would think they can start making money, but it’s not. Even when you build a base, you can’t just start throwing things in their faces and think they will spend money. That is a sure way to lose followers. There must be something that connects to what you are doing. Meaning, don’t try to sell sports energy drinks if you’ve built a platform off of fashion.
  4. THE BUCKS – Now you can monetize, but watch how you throw things at your base. Let it make sense, and let it be honest. People with millions of followers get offered money opportunities all the time. But when it doesn’t make sense you lose. But when it does make sense, you can generate large scale revenues for yourself.

it doesn’t end at success

You have so many people who think now I can relax, not true. If anything, your life is about to get even more complicated. Why, well because in order to maintain, you have to always step up your game. With every level you reach, people will expect you to hold that position. So with a social career, be prepared to work for years and years; slowly and honestly.


My Personal Website: www.faheemjackson.squarespace.com

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WHOSE IN CHARGE: WHO DICTATES WHERE THE CULTURE GOES?

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“We are in charge, but still let others make decisions.”


moving it forward

In America, every generation has something that defines who they are: Baby Boomers Rock N’ Roll, Generation X had television sitcoms and music as well that shaped them, and here we have Millennials that are now being shaped. But not mainly by the music, but by the social and the political landscape of the country. But I what I want to know is who is in charge of the culture that we push forward. Is it the people or is it something in the mass media and telecommunications? Because even though the people choose what they love, we don’t always choose what we see either.

television news outlets

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The initial deciding factors in people getting their information is through the medium of our television news networks. And nothing has been more powerful than the news outlets. The newspaper has gone strong, but the television gets it to us immediately. And we have depended upon them for the longest to push information out to us. So with that said, do they drive the culture? Because the big networks have been battling because of politics: CNN and FOX News. And whatever they feed to society, people tend to bite and run with that information. Yet there are other deciding factors in driving the culture.

social media

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This is now a major driver of the culture in today’s society. Facebook, Twitter, Instagram, Snapchat, YouTube, Google, Pinterest, LinkedIn, and many others. As a matter of fact, to a large degree, one of the main reasons the former President of United States Barack Obama was elected was because of campaign pushes via social media. Young people became so engaged in both elections that now leaders in this country as well as outside are engaging on social media. So you can say that social media pushes the culture forward.

we the people

People Silhouette during Sunset

So, here we are at who really pushes the culture forward. We the people push the culture forward, but have allowed the mediums to feed us so much throughout our lives. We now have become our own journalists, and our own musicians, and our own filmmakers. We self-publish and we self sustain because we have the resources now to do so. But as with all the good that takes place, there is an ugliness to the culture as well that the people push. We have become language police and the sensitivity is at an all time high. Now, a lot of that comes from the reprehensible past that people have dealt with. But by correcting it, we overkill making up for it. Yet, as with this shift in culture, what does the future look like with the next generation?


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THE NEW STARTING QB: HOW THE GEEK HAS BECAME GOD

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“Brains over brawn: the new cool.”


Over the recent years, the men and women in the tech space have become these popular individuals with the same sort of following as athletes and entertainers. Who ever would have thought that the once considered geeky kids would grow to be the cool kids in the end. And I don’t mean just cool kids among other middle aged adults, I mean cool to the youth. You look at the popularity of the social media giant Facebook or the young man who create Snapchat, and you start to see how many young males and females want to follow in their footsteps. But you also have these YouTube sensations who are now building their own platforms with millions of followers, generating staggering revenues. These once nerds to the kids in school are now the influences of children that belong to those same popular kids in school. How did this all come to be? When did it all take hold?

Related imageLike I said prior, with the success of Facebook, Instagram, Snapchat, Twitter, and YouTube, these platform’s owners stepped forward and we realized not only how much we have in common with them, but their age stuck out. You now know that many of these people who started these platforms were in their early to late twenties and are still young today. That youth spurred interest from a younger generation seeking to be great in their career endeavors. Because prior to these companies starting, we looked at business executives as these middle aged, out of touch men. They wore Brooks Brothers suits and seemed disconnected to us. Not anymore, now we see top executive in sweaters, jeans, and sneakers. They are not clean shaven, even some are famous for their beards; a few of them sport tattoos.

Yet, is there still anything else that can explain this phenomenon. And the answer is yes, there are a couple more reasons as to why the interest has been peaked in the tech space. One reason is that there has been an introduction into the tech space from an unlikeliest of places. The music business, but more so hip hop. When hip hop artist and music producer Dr. Dre with his longtime business partner Jimmy Iovine came Image result for beats by dreout with the Beats by Dre headphones, it changed the headset speaker business . Now, headphones were more than just a listening device for music. It was a fashion statement, where some people weren’t even listening to music. They just would wear the headphones over their head like they wore their hats. And considering the popularity of hip hop, Beats became the she she thing to have for anybody who was anybody. And next it entered the pop world once Lady Gaga, a new signed artist from Jimmy Iovine embraced the Beats as well. Beats was so popular, that the NFL banned Beats from after game press conferences because of the NFL’s relationship with BOSE. In addition to the NFL, the Olympic athletes in foreign countries were wearing Beats with their country’s flag on the headphones, sparking criticism over athletes not wearing apparel that represented their own nations.

That is the popularity side of the tech world, but what about the money. You started seeing young people in their twenties and early thirties becoming millionaires and even a few billionaires from these various startup companies. Which is also an attractive aspect of the tech world. Not just with tech startups, young people like YouTube sensation Pewdiepie became a millionaire from playing video games. He would play and over time he built an audience becaus of his reactions to the game play. Now what kid is not going to be enamored with this form of generating income.

In the end, this is not some trend that will slow down anytime soon. We look at a generation and say that the youth of today are babies. We are the “me generation” who want things handed to us. But we are also the generation that have caught the tech bug like none other. We are creating content that is generating billions of dollars, and that peak in interest could drive innovation in America for years to come. And what’s even more interesting, the once executives of the pat who seemed out of touch to us, are today executives we connect to and seek to become in life.


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BLOGGING, VLOGGING, POSTING, AND MILESTONES: HOW TO INCREASE MY SOCIAL MEDIA AUDIENCE

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“Building my platform day by day.” 


Yesterday, I posted my 500th post for my WordPress account. And now my milestone stands at 500 posts; 7,748 views; and 1,893 visitors coming to the site. And that is just for my WordPress because I have had this account longer. As it pertains to my personal website on Square Space I have about 121 unique visitors, 193 visits, and 360 views; my new Medium account, I have 92 views, 65 reads, and 4 followers in the last 30 days; and my Facebook fan page with 188 people. So now, I am looking into the year 2018 to grow my platforms over social media. In addition to these sites that I have through blogging, I also have my Instagram and Twitter, with my podcast coming in 2018. I put myself on a time frame for growing my platforms and writing. My writing I said 10 ten years and my platforms I have put myself on a 5 year growth scale. But in real time, everything seems to be moving extremely slow. But I wonder what my social media will look like by my mid 30’s.

And that is a very important age range for me: 33 – 35 years of age. This is the age at which I want to be fully self employed and making moves with my name via social media for my blogs, filmmaking, as a novelist, and photographer. So basically, I will be conducting a lot of writing. I want to have a successful writing career by the time I turn 35 years of age. Let’s assume I pop by the time I turn 35 years old, then build through my 40’s and 50’s. That would mean that I have a good 20 plus years of enjoying my life, and beyond. But coming from this generation, generation Y, we are used to everything moving fast. The only thing that seems to stand still is our job growth and our intimate relationships. And with that, we spend a lot of time depressed because we were given a false illusion of society that does not exist.

The only reason why I don’t quite feel that way is because my mother told me that life was going to be a struggle. And building anything that grows to be great is going to take a lot of work and a lot of time. When we look back at the work we’ve done, then and only then can we say to ourselves, ok, this is how I got to this point. I have to continue to put the work into my projects. I always stay active posting videos on what I am working on currently and in the future via Instagram. Which automatically go to my personal website and Twitter. So I am always connected because of my social media platforms. Now the question remains: “Who am I going to try to connect to, to build my audience?” Because in the end, I will need to connect and network with people to build as well. People also connect to you once they see you creating something that provides them with value. And that value is what will ultimately put me over the top.


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SOCIAL OVERSHARING: WHAT EXPRESSING YOUR FEELINGS ON SOCIAL MEDIA SAYS ABOUT YOU

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“What did you just post!”


“My baby mama is taking me to court for child support.”

“My boss is a douche bag.”

“My boyfriend is cheating on me.”

Do you ever get the feeling that people share way too much on social media. I have always wondered why people do it, until I looked a little bit deeper at the problem. And the reason why people share is much more sinister than you think. There is this personal relationship we have with the people who follow us via the internet. But the relationships are not real, and it keep people in your business on a daily. Very few people know what is going in my personal life unless it’s something dire. I understand when people share things like, “Rest in Peace,” to a person close in their lives. But the people who tell their personal business, please stop oversharing. But like I said before, what is the reason.

In America today, we have all these friends on our social media, and yet we are more isolated than anytime before. How is possible you have a 1 million “friends” and yet be so alone. Well, social media has given a voice to the powerless. It has given a voice to people that without the social media platforms, their lives would be even more boring than it is now. Social media shows you how alone people truly are in the world. And then when people use that information we put into the world against us, we get upset. But once you put your information out there to start with, you’re open for ridicule. So why not just put down your social media. Because it’s addictive, that’s why. So what have we become, nothing but merely slaves to our own vulnerability. So you must put the media that you indulge in down for just a second.

Another aspect of social media is that our society has turned into a society of unintelligent inhabitants. From texting and tweeting sentences that are not thought out and abbreviated to fit the character limit. To the only reading of the header and viewing the photo in an article, then commenting on the article that you saw without knowing the full information. And wind-up sharing an opinion that has absolutely nothing to do with the article above the comments. And here lies another issue with the social media usage is that people have become lazy. People don’t want to think: think in regards to writing and think in regards to reading. And in the end, this social media era is going to be the downfall of so many while a few capitalize in a big way. People are lonely, and have no one to converse with, so we seek validation from a community of people at times we don’t even know. Then get angry when we’re judged after putting the information out into the world.


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FROM SCRATCH: HOW TO BUILD YOUR BRAND

Free stock photo of smartphone, connection, technology, blur

“Getting the right eyes at the right time.”


I have been building my social media since Summer of 2016. When I started, I had about 50 – 75 followers on Instagram, Twitter, and none on Facebook. Now my fan page on Facebook is 106, I have 159 followers on Twitter, and 370 Instagram. Now, you might want to ask, why so low? Why so few number of people following after continuous posting for the past year? Well, social media building takes time, and what I mean by time, I mean years. You can be building for five to seven years to generate a following for yourself. Even with my blog, I have started in 2015, I am just now making some decent traction.

Well, how are ways to build some type of audience. And what do I mean by audience, I mean pulling together a group of followers where they not only follow, but you influence their buying decisions. That is a very valuable Related imagesocial media following, when you can influence people’s buying decisions.
For example, people with 1 million followers on Twitter or Instagram can be paid for postings. Even at ten percent of the audience spending at least $100 per year, that’s Related image$10 million dollars. Imagine being able to make brands $10 million because you can influence a buying decision. Now imagine people with 10 million followers, or even the major celebrities with 50 – 100 million followers.

But as for me, with such a small community, I am always seeking ways to grow myself. My blog is probably getting the most traction at the moment. Last month I hit 1,000 views in a month. A feat that has taken me three years. And I am only making more head way now because I post at least one Related imageto three times per day. Now I would like to ask a question of you all. If any of you have built a pretty successful platform, how long did it take you? What was that or those things that kind of put you over the top? Because we all have something that does it for us. For me, that time has not come for me to be over the top.

Currently I am working on my Indiegogo campaign for my next short film, “Freedomless Speech.” And after I am finished with this, hopefully I can build my social media from videography projects. So with my videography, blogging, novels, and photography, should be able to build a nice community for myself. And in the end, that is the purpose. I would really like to see myself as one of these influencers cross my social media platforms. I am currently working in the Indie film landscape. And I have given myself a time frame to work in my field. 10 years from the start of my career pursuit. So by the time I turn 33/34 years of age which is three years, I want to already be in the industry working. I guess only time will tell.


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FRIENDS, FOLLOWS, AND LIKES: WHY ARE PEOPLE SO VALIDATED THROUGH SOCIAL MEDIA

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“You don’t know them, they don’t know you, but they’re your friends.”


10,000 friends on Facebook, 1 million Instagram & Twitter followers, with 5 – 10 million likes generated. We all want these stats for our social media circles. But what does it all mean in the end. It doesn’t mean anything if you don’t know what to do with all this media attention. For most people, they have these social circles on the web so they can be validated for a comment or picture they post to the internet. But for those chosen few, it becomes a business opportunity to better themselves in life. There is always an opportunity somewhere, you just have to go get it. But why do we care so much about our social media following.

Let’s take a look from a business perspective. There are advertising companies that will dish out big money for people who have a massive following. And when I say massive, I am talking well over 10 million followers just on Instagram alone. Not to mention all the other platforms you have on social media. But since I brought up Instagram, there are Image result for instagram moneycompanies that may pay $1,500 to $5,000 for a single picture posted to your Instagram account. So if you’re posting a few times a month, you can generate a really good income. The Kardashian-Jenner girls probably make the most money. It has been speculated they can make upwards of $500,000 for a single Instagram post. But that’s expected when they have 75 to 100 million followers on just Instagram per sister.

Then, there is the other side of social media. That is the idea of being validated with no monetary income. These are people who enjoy the idea of getting multiple likes on a comment. Or making what they think is a poignant statement and people piggy backing off of that statment. Instead of people verbally complementing you, we are now settling for likes. Instead of becoming a leader, we are now all followers. I always find it interesting when I hear people who have no social media. It’s almost archaic for you not to exist in this space. Yet with all this needing to be validating , what are the psychological implications of social media. What are the long term effects of needing so much validation?

For starters, social media gives people who otherwise wouldn’t have a voice the ability to voice a concern. Problem is that people tend to abuse the power and jump on the bandwagon of causes that effect the opposition’s careers. It has also served as platforms where people spread their inner most disdain and hate. Implications of this shows they are hurt and need Related imagesomeone to talk to in life. It has given the people with no power, the power to push agendas forward. But we are becoming more self-conscious because we are putting our physical selves out there for judgement. We are more impersonal because human to human contact is rendered obsolete. And even sex has become desensitizing because we are inundated with so much sexual imagery.

In the end, validation should come from the inside out. Too many people have become too concerned with what others think, and our own views of self have taken a back seat. From over-filtering photos so it gives you a more flawless look on Instagram, to creating profile descriptions of yourself that are not even remotely close who you are in life. We have all heard that term fake it until you make it. But the fictitious lives we lead are so over the top, that we would rather fake it and not make it. Because the look of making it has become far more greater than actually having it.


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