“An aging fan base with no real replacements.”
NASCAR is a family owned sporting events organization that governs over auto-car racing series. It has been in existence for 70 years and popularity has held on strong all these years. But with an aging generation, what is to come of NASCAR. Also in combination with the social climate and lack of global competitiveness, NASCAR is a dying sport. Now you might ask yourselves, what do you mean by the social climate, aging fan base, and the lack of competition. From the looks of the audience attendance, socially it looks fine. People are having a good time and getting along just great. And the competition could never be greater. So what am I eluding to that is why the sport could possibly be dying out.
For starters, the social climate of NASCAR that is unlike any other sport. For years, the “image” of NASCAR has been the good ole boys. Whether true or not, Confederate Flags, racial sentiment, and hardcore right wing conservatism has been the face. NASCAR for years have fought against these claims stating they are in no way shape or form associated with such degradation. Yet, when the CEO Brian France decided to make the move and endorse Donald Trump for president, more questions started to arise. So now, NASCAR has that image, an image no other sport has attached to it. Me, myself, I have never been to an event, nor have I ever seen a NASCAR event, but you just know that image exist. An image which turns you off at a young age.
Well, well, is that the only reason that NASCAR could be dying out. No, another reason is that there is an aging generation associated with NASCAR. The real lovers of NASCAR are so much older, and younger generations are turning to sports like football, basketball, hockey, soccer, and baseball. Who is to keep NASCAR going with so many older fans, and young fans fleeing for something else. Certain well known names synonymous with NASCAR have made the sport popular. But even they are nowhere near the popularity of other sports athletes. This sport makes you feel old when you watch because of the fan base. Everyone seems like my grandfather’s era who loves the sport. Yet, there is still another reason why NASCAR is falling in popularity.
And here is my biggest concern with NASCAR, the lack of global competitiveness. For example, Danica Patrick is great, but is she better than a race car driver in Russia, China, or Italy. Lebron James is great because he not only competes in the NBA, but have competed in the Olympics against the greatest in the world. So when you watch the NBA, you know you’re watching the greatest on Earth. And that’s what NASCAR need to do; open up the competitions to a global base. Find the best who do what you do elsewhere, bring them into the loop and then win. Now when people show up, they are given the pleasure of watching the greatest in the world. Right now, you know they’re good, but I know someone elsewhere who can beat you. So what is your greatness really?
And in the end, it all comes down to competition. You would think maybe it’s age, but the fan base who patronize the games of a lot of pro sports is middle age. You might say, what about diversity, but tennis, golf, and hockey are not as diverse, yet more popular than NASCAR. It all comes down to the competition. NASCAR is very isolated from the rest of sports on Earth. The globe competes in everything else: MLB has been known to have global games, Track and Field, NBA, NHL, Wimbledon, PGA, Soccer, even the NFL has Canadian, European leagues, and now, regular season games overseas. Yet NASCAR is left out because they have created an organization of isolation. And the problem with isolation is that it’s dangerous because you kill your ability to grow.
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