SMALL BUSINESS MARKETING: HOW TO PROMOTE YOURSELF IN THIS DIGITAL AGE

Brown Framed Eyeglasses

“Getting in the game.”


change in times

As you have noticed over the years, brick and mortar stores continue to close. And the reason they have such a hard time lasting in today’s society is because of the internet. The internet has made doing business offline such a hard task. And the reason being, you can get the same product/service for a cheaper price. And with so many Americans financially struggling, everyone is looking for a deal. Even people with money are now looking for sales in stores. But with this time you have to ask yourself, “How does one say competitive?”

making moves

Now, in order for you to stay relevant, you need more than just a twitter and Instagram page. You need to be more involved in order to get people to come to your business. Unless you have a popular enough place that people spread around word of mouth. You should be hiring someone that will be active constantly on your social media team. You should also host events that will expand your name into the world at large. Now this is something bigger companies are already doing, but what about the small guy. They are not doing these things, but it’s also the reason they’re going out of business. No one knows they exist, they have to do more.

join em or get beat by em

If you want to see yourself succeed in this ever changing society, then get with it. Some people look at social media as a means to connect to potential customers others see it as a waste of time. But you can’t just blow it off because it’s becoming more and more important to have as a way to promote your business. So as much as you don’t want to embrace it, it’s here to stay and very crucial in your business success.


My Personal Website: www.faheemjackson.squarespace.com

Instagram Me: @theefaheemjackson

Twitter Me: @2320howe

Tumblr Me: @fjackson44

CARPE DIEM: TAKING ADVANTAGE OF ALL THE OPPORTUNITIES PREVIOUS GENERATIONS DIDN’T HAVE

Group Hand Fist Bump

“We got it made.”


tech today

In society today, we have all these digital mediums around us, yet still so few are using it as a means to build a life for themselves. So many people are expecting a political party to create them some type of life. And the reality is that you can do it now if you’d like to do so. Now more than ever, we all have the power of change in our hands. And still people are unaware even with the large volume of free information on the internet. So what really separate the people that can build from people who don’t. And a lot of it has to do with fear of failure; not living up to their greatest potential.

i can’t wait

Since we are in a right now era, we have such a hard time building our careers. And when trying to build in the digital space, it will take a while considering so many people are doing it. And that’s where people get side tracked. Just because everything is moving so fast, that does mean your career will move at the same pace. You need to build a strong loyal base which could take years to fulfill. And that is when the job of building becomes difficult. Only problem is that any career will take years to build.

platforms

Monetizing with all this digital media requires a skill set that takes a lot of time which is why you need years. And the following are platforms where you can monetize if you’re up for the challenge.

People who have built a space through Instagram are able to do so through the engagement with their audience through video and photo content. People are getting paid massive amounts of Image result for instagrammoney to promote for brands. And the great thing is that you don’t have to be a famous celebrity to monetize anymore. Of course you have the Kardashians who fetch high prices to push brands. But now, someone with 20k, 50k, 100k, or 500k followers are able to capitalize off of the platforms. You might see someone on vacation and think they are relaxing, when in reality they are promoting the hotel resort.

 

 

 

Facebook is still a great platform to utilize for your business. Because not only are there more users on Facebook, it can serve as a hub for all of your work. You can also promote and view your Image result for facebook'analytic in more depth. Facebook is also connected to just about any other platform, so whatever you’re working on goes straight to your page to be promoted. 

 

 

 

 

 

Now, as far is YouTube, you can use longer form video content to promote and make a living doing so. It can also take years, but once you’ve cultivated an audience, then you can generate Image result for youtuberevenues to scale. 

 

 


My Personal Website: www.faheemjackson.squarespace.com

Instagram Me: @theefaheemjackson

Twitter Me: @2320howe

Medium.com/@faheemjackson

Tumblr Me: @fjackson44

INSTAMONEY: HOW TO BUILD A CAREER AROUND SOCIAL MEDIA

White Samsung Laptop Computer Showing Smartphones

“Create-Post-Cash In.”


post for pay

I see people everyday when I use my Instagram that have amassed a large following. And not all of them are celebrities; some are average Joe’s. But they didn’t start with 500k, 1 million, or 10 million followers. They started with just one as anyone does. But over time they have built a community that at this point they can monetize. And if you are one of the lucky few to have built a career from Instagram, then more power to you. There are other platforms where people capitalize like Facebook, Twitter, and even YouTube. So how did they start and make an income from using these various platforms? Well, let’s first look at the beginning.

who are you

You want to build a large following on the internet, then you need to step back and realize who you are as a person. What are you going to be posting that makes people want to come to your home page or tune in to your videos and consume your content. You have to build some type of niche that is you, so that people can quickly see a photo you take, listen, or watch and be immediately connected. Now, it doesn’t hurt if you are an attractive man or woman who people instantly gravitate to. But for most people, ecstatic are not the thing that’s going to drive you forward. So you need a talent; a talent that must be cultivated over a long period of time. And this is what brings me to my next step which is the building stage.

put the work in

You have to go through steps in order to make yourself attractive enough to follow. So what are the steps one must take.

  1. THE START – Come up with an identity that is you. Are you going to take photos of people, sites, or both. Will you focus on more landscapes, commercial, or are you into the fashion space. Once you figure out what you want to photograph, then you have to start; if Instagram is your goal. If your goal is video content, then the process starts with the ideas you plan to shoot on camera.
  2. THE CLIMB – This is the stage at which you have to show up daily and consistently put in the work. It’s the longest stage where most people give up. Because they either don’t want it, or didn’t realize how long it would take to climb.
  3. THE BASE – This would be the part where most would think they can start making money, but it’s not. Even when you build a base, you can’t just start throwing things in their faces and think they will spend money. That is a sure way to lose followers. There must be something that connects to what you are doing. Meaning, don’t try to sell sports energy drinks if you’ve built a platform off of fashion.
  4. THE BUCKS – Now you can monetize, but watch how you throw things at your base. Let it make sense, and let it be honest. People with millions of followers get offered money opportunities all the time. But when it doesn’t make sense you lose. But when it does make sense, you can generate large scale revenues for yourself.

it doesn’t end at success

You have so many people who think now I can relax, not true. If anything, your life is about to get even more complicated. Why, well because in order to maintain, you have to always step up your game. With every level you reach, people will expect you to hold that position. So with a social career, be prepared to work for years and years; slowly and honestly.


My Personal Website: www.faheemjackson.squarespace.com

Instagram Me: @theefaheemjackson

Twitter Me: @2320howe

Medium.com/@faheemjackson

Tumblr Me: @fjackson44