MARKETING ME: PUTTING YOURSELF INTO POSITION TO SUCCEED

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“Knowing yourself will go a long way.”


The year 2018 will be a pretty productive year for me because I am changing up a lot of my work so that I can put myself in a better position to grow my platform. Those platforms are my WordPress blog, Instagram, my podcast show, screenplays, one year research on my documentary, and buzz around my novel and book of short stories which could potentially be done by the end of 2018, early 2019. It has taken me a while, but I am finally starting to get the hang of this digital marketing, and creating meaningful content. It’s why I have shifted from just posting photos on Instagram to including hashtags. I used to just free write anything, to next year, I want to incorporate more video content to my blogs. The podcast I want to do two nights a week, I already have pre-planned the episodes. It will be a podcast about motivating and inspiring people in life. So, as the year wraps, everyone is busy buying Christmas presents, while I am getting pumped for 2018.

Now, in regards to marketing myself, there are very few things I remember from graduate school, but the four P’s are one of them in particular. The four P’s that make up the marketing mix: product, placement, price, and promotion. Another aspect of my MBA studies I remember are certain aspects of the Integrated Marketing Communication and how that can grow a business. Now, when I first started writing, I never thought about it as a business. Yet the more I began to see myself going into the direction of a writing career, that’s when it dawned on me. That there are so many writers out here, that if I want to be noticed, I’m going to have to reach back into my marketing experience. I’m so focused on the craft of being a great writer, that I almost forgot how hard it is to get noticed. There are 250,000 scripts written for films, thousands of podcast shows, 25,000 photographers just here in New York City, and don’t bring up authors writing books.

Now there is one thing that I have over the majority of them: marketing. And the marketing piece is something that has taken me time to figure out. Don’t get me wrong I still need work, and I am not some marketing genius, but what I have learned so far I can harness to grow my platforms. You might ask, “I thought you came to New York for filmmaking and writing?” And I did, I have been working on the craft for quite a while now. Yet the craft only constitutes for a small percentage of the bigger picture. As a matter of fact, the craft is only 10%, the other 90% is the business. The problem is, is that most writers are not marketers, most filmmakers are not marketers, and most photographers are not marketers. You have to put yourself into position to win and a lot can’t work the system. I started at age 25/26 years of age on this journey, and I am now understanding how to kind of work this machine.

Another helpful note is to build a team. But I can’t assemble a team of people because I need to be a me first and get my stuff in order. Because in order to have a team you have to add your formidable contribution to the team. In my role, I want to be a team leader, so I need to understand how each piece moves before engaging a team. This way, when it’s time to move, I can move. In the end, this process has already taken me about six years, and I can feel that progress. I have put myself on a ten year window to break into my career. So to everyone else, ten years is a long time, but now it’s time for me to make even better moves than before.


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A NATION IN LIMBO: HOW SATISFIED ARE YOU WITH THE PRESIDENCY IN AMERICA SO FAR

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“Only 15% into the term, yet so many problems.”


Since the presidential inauguration of Donald J. Trump as our Commander in Chief, there has been constant controversy around his presidency. From the comments he’s made that were deemed insensitive, to the link between him and Russia in an alleged tampering with the election. Now, there is even more controversy, this time circling the appointment of the new Communications Image result for trump inaugurationDirector Anthony Scaramucci. The former White House Press Secretary Sean Spicer recently stepped down amidst the bringing in of Scaramucci. But it hasn’t been a full two weeks and Scaramucci has already stepped down already himself. The first story came out regarding his filing for divorce, then him stepping down. So now my question is, what will happen next in this administration?

While all this controversy is going on, we still have a nation with high unemployment, and people are becoming frustrated. Yet if Trump can’t shake the Russian controversy, fix the healthcare bill, nor maintain the travel ban, how will he fix employment. He made a statement regarding employment that he would levy tax on corporations shipping jobs overseas of 35% if they weren’t bent on Image result for american unemploymentreturning those jobs home. But with the world moving more in an automated direction, there is no purpose to preserve the industrialization of America. And I don’t know why the United States is stuck on factories anyways. This isn’t the 1900’s, we are in a more tech savvy environment. We need more engineers, managers, operational people, information driven people, and marketers.

But the American population, especially people in select regions don’t want to hear any of it. And a lot of these places for years heavily depended on the factories for a living. Only problem is that there are cheaper methods of building in our world today. And in order for America to stay competitive in the market, we can’t Image result for american factoriesgo back. Still, Trump supporters would say that this is just more liberal bull. That America can bring jobs back. But anyone that knows even a basic understanding
of the market knows this is false. For example, the priceless metals in our cell phone is in countries not indigenous to America. So if America bring factories here making cell phones, then labor drives prices up. Two things would happen: 1) Americans would have to spend more for items that they already struggle paying for now; 2) other countries can outbid America for raw materials.

So what do you do when China wants to make a cell phone. They charge few dollars and hour for labor. Since they do so, they can charges pennies and still Related imagemake a profit to stay in business. It takes $30, $40, and even $50 per hour to raise a family. Can you imagine how much a company wold have to charge for cell phone to recoup what’s lost for American made products just because of labor. So now you’re talking an iPhone made in America would skyrocket. Trust and believe people are buying the Chinese bought product. Because a large part comes down to labor; labor is just cheaper outside of America. Meaning America will have to change from an industrialized to an informational country. We have always been ahead of the curve for so long, and going backward won’t help.

In the end, Trump has made some pretty serious promises. But the biggest is not the healthcare, nor is it the borders. Trying to force company’s hands over jobs is going to be impossible. Because if the government won’t listen to him on the travel ban, then he’s not getting through with the 35% tax on companies. So now it’s a waiting game. People’s fingers are crossed, hoping for something, anything to happen.


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