“Do you know your business brain?”

what is swot

For those of you unfamiliar with the swot analysis, that is the strengths, weaknesses, opportunities, and threats. And for business that sounds pretty straightforward. But what happens when it’s time to do a SWOT for your own life. Do you know your SWOT as it pertains to pursuing a certain career interest. And for most people they don’t think about this type of strategic move. They come from college, and ask for a job. Whoever is hiring that is a start for them. They just want a job to have their own place and leave the comforts of mom and dad’s house. But is that always the best mind-frame to have in life?

Break it down

STRENGTHS

• Are you truly good at what you set out to do? Do you have the stomach for the adversity? And do you know if you will earn enough to step out into the career field? Ask yourself some questions so you can see how strong you are to pursue the career interest. See most people don’t actually know their strengths in life. They just like something and go straight into it. There is no thought that goes into mind. But liking is different than career pursuits. Because in a career, you have to evaluate yourself to see if you have the ability to do so. And this is where the next step comes in.

WEAKNESS

• Am I fully capable? Where do I need improvement on my work? How long can I go until I burn out? See, knowing how weak you are, could actually be seen as a strength at times. Because most people will once again not admit when they are weak at something. They will mask it, and keep pushing on hoping they will get good along the way. But without proper evaluation, you not only won’t get better, but you will wonder why you keep making the same mistakes. Stop trying to trick yourself into thinking you’re more than what you are, accept your weaknesses and fix them.

OPPORTUNITIES

• Am I the only one who knows about this? Who else knows what I know, they have to if I do? Try to look for areas in your life where you see something that no one else does. This is when you become innovative when you take something that is already existing and aim to make it better. Because when in the case you can’t invent, add to. You didn’t create the cordless phone, create the iPhone.  It’s better to create an extension of the existing product that we all know how to use then to try to come up with one know one is familiar with.

THREATS

• You didn’t think the world knew that about you huh? How did you think you could get away with that? We all are doing something that we don’t think no one knows, but we expose ourselves eventually. And the people that seek to triumph over us will use that eventually to their own advantage. So you have to conceal your threats so that only you know then you can work on them and make people believe you are more. By the time they figure out, you’re on to something else. You always want them multiple steps behind you.
  

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