Person Signing Paper

“Give me some money.”

the big bucks

In my lifetime I have heard of some pretty major contracts to play professional sports. Kobe Bryant signing his $126 million contract, Floyd Mayweather, Tiger Woods, and Formula One driver Michael Shumacher all earning $100 million in a year, David Beckham coming to play soccer for Los Angeles Galaxy for $50 million per year, and who could forget Alex Rodriguez contracts with the Texas Rangers, $252 million and the Yankees, $275 million. But my question is how will the contracts change over time. Because athletes are actually underpaid if you look relative to what they make the brands they represent. Meaning the average American is paid a percentage of their value to their organization. If athletes were paid their percent there would already be $500 million if not $1 billion contracts.

if not for the past

Believe it or not, Michael Jordan’s biggest contract was about $30 million when he played in the NBA. Which at the time was big money, but since then guys are making that in a year. But the past players were the legends of the game who paved the way, some of which are broke today. Why, well some made poor financial decisions, and others didn’t make the big money guys make today. As a matter of fact, when you go back to the 1960’s and 1970’s, a lot of known players had side jobs to make ends meet. And receiving a $250,000 contract was big money at the time.

endorsements are king

The endorsements is where the big dollars are in sports. Getting a contract is fine and all, but the business partnerships these men make are staggering. Most of the big names in sports are with either Nike or ADIDAS. And then you have the guys like Stephen Curry with Under Armour. But making money through brands outside the sport is how you can make money like Tiger Woods $100 million a year at his height with Nike. He’s not making that golfing, but Nike has the finances to pay. Why, well there is no real salary cap for athletes with endorsements. So in all, you will see contracts grow because a $100 million contract is becoming normal in today’s society. It’s only a matter of time before we see $500 million.

My Personal Website:

Instagram Me: @theefaheemjackson

Twitter Me: @2320howe

Tumblr Me: @fjackson44


Image result for lavar ball

“Success comes from mental strategy, not verbal emotion.”

Over the recent months there have been a man in the news whose son is a potential NBA draft pick. His name is Lavar Ball, and his UCLA collegiate basketball playing son is Lonzo Ball.  Lavar has been in the news lately surrounding his parenting style with his sons as well as his business dealings in their lives. Now, I have written about Lavar in the past, and I commend him on his parenting. As a matter a fact I think that most boys, especially young Black boys in inner cities across America could use a Lavar as a father. People say that his sons fear him. Good, a respectable fear of their father. A man preparing them for the world.

My issue is not his parenting, I have an issue with the branding of his son. And it’s not what you think as it pertains to making his son a brand. It has to do with giving too much of yourself away. You give too much to people who are actually in a position to stifle you, before you can actually attempt. How so you might ask? Well, for starters, Lonzo is not a boxer, Lonzo is not a tennis player, and Lonzo is not a golfer. He will be on a team and not a singular athlete. He need to come into the environment, scope out the landscape and then make decisions for business. If anything Lavar should try to encourage his son to hold off on endorsements. And they should be strategist behind closed doors.

Another reason Lavar might want to fall back a little. It has to do with the idea that just because we draft him, don’t mean we have to play him. Your son will be made an example of, which could effect the Big Baller Brand. You as his father want him to play, you lie in the cut and observe the landscape. Then mentor him on what you’re seeing and what moves to make off the court. Lavar is making himself and his intentions way too obvious. You’re giving people who may not want to see you succeed, too many of your golden nuggets. Now, he may not see it as that, but there are ways to keep you from becoming the star on the court. Because if he kills in basketball, then the shoes will sell. But if he is not allowed to play, then he can’t kill, and ultimately the shoes don’t sell and bye bye to Big Baller Brand.

Now you must have a little more strategy. Some People might take that as me bowing down to the system. But it’s not about bowing down, it’s about like I said before; not making yourself obvious. Because if you are telling people your platform before you get the platform, they will systematically stop you from having the platform. So what do you have to do? You have to come in, look around, peep out how things move. See the people who are the movers and shakers. Then manipulate it to work for you and your son. Then you hit with the Big Baller Brand. There are steps to take to be the great thing you aspire to become. But understand, that in order for you to rise, you have to take shares from someone or another entity. So, be ready for the backlash.

In the end, you have to not make yourself or your intentions appear obvious. Lie in the cut, then hit them with the Big Baller Brand. People will feel you not only deserve it, but are willing to patronize. It’s unfair, but America and the world at large is about perception. Perception in business can typically be greater than reality. So play into the perception, with the real intentions. Meaning, Lavar should say, “My son and I have come to a mutual agreement that he won’t be pursuing an endorsement at this moment.” “We’re going to let him come in, feel the game, and go from there.” “We are open to partnerships/joint ventures, but first I want to see how he performs at the next level.” All the while, you’re building the Big Baller Brand from ground level. This way when he hit, you hit on the business side; thus also setting your next two sons who are currently in high school up for greatness via their brother’s platform. 

@fjackson12345 Instagram

@2320howe Twitter


Image result for NCAA SPORTS

“What is wrong with payment?”

The National Collegiate Athletic Association (NCAA) has been a strong organization that has served as a platform which has launched the careers of so many well-known athletes. But the topic in recent years have came up regarding the payment of athletes for their performance in sports. Should they be paid for their skill or shouldn’t they be paid? It makes sense considering how much money the universities and the NCAA make off these athletes. Others say they are receiving a free education so what’s the use of giving them payment as well. Well, let’s observe both sides of the argument and see the point of view from both perspectives.

On the side of paying athletes, a reason to pay athletes is because the value of a college education versus the what they are making the university does not equate. Meaning, an Ivy League education is of the highest value, and that is only a few million dollars. Not a few million dollars per year, but that is the value over the person’s entire career in life. In addition to that, the university is pulling in major television, internet, and endorsement deals, meanwhile athletes make nothing. The athletes are the ones people are coming to see. So why are the main people who are the reason for this monetary gain not being compensated. Even the coaches are pulling in salaries, some of which making 5, 10, even upwards of $20 million in a year as a coach. With all that has been said, athletes typically spend more time playing their sport than going to class anyways, why not compensate them?

But what about the other side of argument. How come athletes are being paid? For starters, paying students to go to school sets precedent where now they are not attending to receive schooling, but income. They are far less inclined to learn anything if you are already on your day job. In addition, paying to play does not translate into anything in the work environment. The majority of athletes will not be going pro in sports, so what job can they get with college athlete on their resume. But an even bigger issue is the competitive nature of recruiting for sports. Whereas prior to payment, Ivy League schools would now start to get in the business of sports. They have more capital than a lot of other schools, so they would dominate given they have such an access of finances. As well as other public and private institutions with much larger endowments; they would monopolize NCAA sports.

In my opinion, even with the the amount of money coming it still would be a problem to pay. And my argument is not them receiving a free education. Why, because an education is not what gets you employment in society. Think of it as baking a cake, a college degree is just icing. Everything that goes into making that cake is you not your education. My issue would be the players with funding to come into the sports game monopolizing the system. Even with an implementation of a sports cap, you would still have New York Yankee style recruiting, out bidding other schools for athletes. So in the end, paying athletes could actually hurt the NCAA. Not just monopolizing, but sports agents would come into play, endorsement companies that serve a system would now be in athletes interest. And athletics would no longer be team sport, rather a chase for dollars. So as irritating as it may seem, paying collegiate athletes could hurt sports competition rather than help.

@fjackson12345 Instagram

@2320howe Twitter