DYING OUT: WHY DO SOME TRENDS STICK AND OTHERS DON’T


“If it fails, we replace it with something new.”


where does it come from

All of our culture comes from somewhere. And I don’t mean the idea that it comes from a specific region of the world. I mean where does it all come from inside. We as a human species developed culture for some reason. Why did we create culture? But, are we the only species with a culture?

lifespan

When you’re talking about culture, what is the time in which it takes to die out? Now, I’m not referring to the types of civilizations that were built on strong cultures. I am more so referencing the cultural trends in society. The ones (trends) that come in and leave just as fast as they came. Who decides what a trend is, what’s trendy, and how long it last?

Image result for trends

The story of Kylie Jenner stating how much she does not use SnapChat and the subsequent lose of $1 billion in a trend that can hurt. She is someone a brand wants, but do you want your client to be so verbal. Well, this is the horse you rode in on, when your main spokesperson is a 19 year old with not a lot of business background. Someone who knows, you state that after the life of the product dies, not while it’s hot.

why trends are replaced

When a trend comes to market, we don’t initially jump on it. There are usually the beginning users, then the secondary users, then we get on. Then after a while, the majority start to fall off, meanwhile the beginning users have moved on to the new thing that everyone else will follow. But who chooses these people set the trends?

Because if we knew these people, then we could kind of figure out their moves. And to an extent we do know these people. The only thing is, who will replace them, that is unknown. The first users are privy, but the rest of society are not. Like Ed Hardy clothing brand by Christian Audiger. Once it became the societal thing, hen it went to mass production. Next thing you know, Ed Hardy dies. And just like that it dies. Why, well when everyone can access it, it loses value. Because people who are outside the culture uses it, and now we who patronize lose interest. For instance, your parents attending your favorite pop group’s concert.

reinvented trends

Doe trends ever find themselves coming back? And the answer is yes, they do come back. but enough time has to elapse. Like I live in Harlem, New York, and a nail shop inspired by the 1990’s opened. So far there are customers coming in, but that is a trend that eventually is replaced itself. And we will always have trends that come and go, but capitalizing off of them is where the hard part comes into play. Because they can last for years (baggy jeans) or weeks (Pokemon Go).


My Personal Website: www.faheemjackson.squarespace.com

Instagram Me: @theefaheemjackson

Twitter Me: @2320howe

Medium.com/@faheemjackson

Tumblr Me: @fjackson44

Author: faheemjackson44

I am from Racine, Wisconsin where I was raised until I graduated high school back in the year 2006. That entire time growing up in my mother's house, I was a student athlete. My goal was to embark on a general business career or athletics. But injuries through sports stopped a sports path, so I decided upon business with a focus in marketing. While attending undergraduate school at University of Wisconsin-Parkside, I began to write screenplays in my senior year. At first it was for fun, but I quickly learned writing allow me to transfer negative energy into characters I created. This led to a decrease in depressing mood swings, which in turn boosted my quality of life. After undergraduate school in May of 2011, I move to New York City for graduate school. While pursuing my MBA, I continued to write screenplays, but always wanted to write novels as well. I finished graduate school back in the year 2014, but wrote screenplays until I began thinking of my first short film, first First Day Fears. While finishing my fifth feature length screenplay, I started to write my first novel this year. So far, I have finished my first short film and working on my next one (Freedomless Speech), and recently self published my first novel (The Boy Who Could Talk To God) and short stories book (Faheem Jackson Short Story Collection Volume 1). My feature length screenplays have been put on temporary hold to finish my short films and books, but I am making good progress on my sixth feature length screenplay. With year 2017 ending, I am currently writing my novel Precinct 86 and Faheem Jackson Short Story Collection Vol. 2. I have started teaching myself photography and will pursuing that by summer of 2018, along with my videography, podcast later on, and more research for my documentary.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s