KNOW WHAT TO DO: HOW TO OPERATE YOUR BUSINESS ON A DAILY

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“Making moves.”


daily grind

When you are working in your business on a daily basis there are so many things that take place which make it hard for you to operate. There are these unexpected problems that will arise and how you respond to them will determine how well your business operates. People just think you build it, they show up, you make money, and that’s it. But you have to be able to harness skills to make yourself last over the long haul. And in order to do that you have to acknowledge the strengths and weaknesses, as well as the opportunities and threats to your business.

adjust to change

When the society around you is changing, make sure you can adjust to the changes. One of the ways to do this when you look at how fast food restaurants have Uber car services delivering food. How did they know to get themselves involved in this space? But most of all, why aren’t more small businesses using this ability? And that is the problem with so many small businesses, they don’t shift when they should. By the time they do, it’s too late. And they are usually last to the party. Which is shocking considering that they are able to shift quicker than a big company because they are smaller and have less people who are dictating.

understand your base and bases

People need to be able to look around and say to themselves, I have this aging base, but they are still a base. How do I reach them? Is the same method of reaching consistent or has it changed? But you also have to acknowledge the fact that a new generation comes up and your base usually starts to pass away. And if you are still alive when this happens you have to understand the new base. And people get set into a way and they have a hard time shifting. So what happens is what usually happens. A small business goes out of business, even the ones who have been around for such a long time.

upgrade

It can cost you money, sometimes a lot of money, but you have to keep up with the change in times. There are small businesses, like restaurants, that have been in business for decades that still don’t have a website. They just rely on word of mouth. That is not a smart move in today’s society when so many people get referred based on an internet find. So this smells danger for a business. If you are a business that sells a product, like once again , fast food, upgrade the inside. What was considered good for the past might look less appealing into the future. Adjust to the changes around you and know when to react and how to react.


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LET ME UPGRADE YOU: WHAT IS DATING UP TO YOU

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“Come talk to me when you’re on my level.”


In an American society where commerce dictates so much of how we live and how we behave, how does this commerce relationship we have in this country effect our dating lives? For men, you know what you have to bring if you’re going to be living in this capitalistic based society. And as for women, you’re steady trying to find that guy who you see as your equal or above. But when you are a man in this country it can be a tougher go. You know you have to be in a certain place in your life by a certain time. Women can live with their parents and still demand from men the same things as a woman with her own form of success. With that said, what are the thoughts on dating up? Because dating up is more of a woman’s viewpoint, but for men only under certain circumstances.

Women have to date up; why well it’s simple. So many men are trying to get with you, whether to be in a relationship or just for sexual intercourse. So you have to more picky, and there is a lot more thought that goes into choosing a guy. And the prettier the woman, the harder it is for her to find a potential mate. Because the pool of men who want to be with you is even higher. Unlike men, who see this as an opportunity to date around because we have so many options, for women it can be harder because of so many options. So when a woman does choose a guy, he’s going to have to really step up, especially if she is a woman that’s used to guys at a certain level trying to talk to her. Now that does not necessarily translate into just finances, it’s that and more. But are there times when men have to upgrade as well. We, unlike women, don’t have to, but there are those that do.

When it’s time for men to upgrade, we have to do so when finances are involved. Because to us marriage is an investment that only we can lose for the most part financially. So when a man becomes financially successful, he becomes that pretty girl. And that’s when he starts to be extra selective with the women that he dates. He has to learn to sense out the very things that women have to sense out about men when choosing. Because just like with every man trying to get with a woman, so many women look at you as this total package. But not all of them are worthy, so you have to shuffle through the plethora of women like women do us. See, in the end, finding that person you feel is on the level you want them to be is important to so many. As a matter of fact, it is more important now than any other time period prior. But if finances is that one thing you’re trying to seek out alone as a woman it will be harder to find; jut like we as men can’t just chase a woman for aesthetics purposes only.


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THE K AND J EFFECT: WHY THE KARDASHIAN-JENNERS ARE SO APPEALING TO THE MASSES

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“They’re young, rich, beautiful, and influencers.”


For the past ten years, we have been inundated with the presence of the Kardashian-Jenner family. From the reality series of Keeping Up With The Kardashians, to their numerous business ventures. This family has grown into a nearly $1 billion brand that stretches all around the world. We were first introduced to the surname Kardashian from the O.J. Simpson trial. Robert Kardashian, the girls father, was an accomplished attorney who served as one of the counsels for former NFL runningback O.J. Simpson during his trial. He passed away back in 2003, while the name is still being held strong by his daughters. And as an addition came the Jenner family when the mother remarried former Olympian Bruce Jenner (Katelyn). Two of the Jenners would go on to edge out their own identities in society: Kendall and Kylie.

Why has the influence of the sisters grown in size the way it has grown. Ten years ago, when their reality show first aired America, must less the world, didn’t even know of the sisters. As socialites in their hometown of Calabasas (Los Angeles), CA, they were known among a small group of friends. Once the reality show took off, we were first introduced to the second oldest sister, Kim Kardashian. Soon after we began to get to know the two other sisters Kourtney, the oldest, and Khloe, the youngest. Even their brother Robert was brought into the mix. And the influence of the sisters began to spread. We only knew them as reality personalities, not business women. That is until they introduced us to their store in Los Angeles D.A.S.H.

And slowly, but surely, the two Jenner sisters began to emerge as well. We knew them as the rambunctious pre-teens from the reality show. But eventually, Kendall would be introduced into the modeling world via her mother and sisters. Not long after her introduction into modeling came her younger sister Kylie. Now with all the girls more focused on their own business ventures and less with the reality series, my question still remains. How did they manage to garner so much attention? And why do so many young girls and boys flock to them? That’s right girls and boys. And here is one of my theories as far as exposure is concerned.

When we look at the Kardashian-Jenners, they were supposed to be like anyone else who popped on the scene the way they appeared. They were supposed to get their 15 minutes of fame, and vanish like everyone else; yet they didn’t. So, why have they managed to garner attention and stick around so long? Here is a theory of mine, the introduction of social media. Getting involved in social media with an early start before so many other people joined. Their series became popular not that long after airing on television in 2007. But guess what else took off around that time as well Twitter (founded 2006), Instagram (founded 2010), Facebook increased popularity (founded 2004), and YouTube (founded 2005) increased popularity. Also, the launch of major networks such as the one their show is on E!, introduced between the years 2002 – 2009. They became popular right when social media and reality television was taking off. Fact of the matter is, they got in early.

That is a strong reason as to how they became so popular. Then what about the popularity with so many young people. Well, young people are what young people have always been. The age group of 18 – 35 is such a wide demographic, yet this group makes up the validation and association group. From the highly publicized relationships of the sisters, to their signature look. So many young girls and young women want to be associated with the K & J (Kardashian and Jenner) name.  But the boys love them because one, the girls love them. And another reason is the other one, status. Men need to be validated just as women do. So, to men, we look and go young, beautiful, their own wealth, liberated, and famous. Dating a “K” or a “J” would be the equivalent of winning the lotto and moving from your one bedroom apartment into a 10,000 sq. foot manor. The underlying theory is that if you date one of them, or a woman that resembles them, you have arrived.

See, in the end, the Kardashian-Jenners have tapped into something in America. And that something lies in the very fabric of our nation. That something is capitalism, validation, and fame. All three things the sisters have, all three things society holds up as a standard for what you should want, even if you never attain it. I don’t see them going away anytime soon. Because that 15 minutes, is pushing 15 years. And still, with business opportunities endless, fame and being a socialite is crumbs compared to if they really position themselves well. They are in the app world, and we all know how lucrative the tech industry can be. Whether you like them or not, they are no longer socialites, but the society standard.


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