MARKETING ME: PUTTING YOURSELF INTO POSITION TO SUCCEED

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“Knowing yourself will go a long way.”


The year 2018 will be a pretty productive year for me because I am changing up a lot of my work so that I can put myself in a better position to grow my platform. Those platforms are my WordPress blog, Instagram, my podcast show, screenplays, one year research on my documentary, and buzz around my novel and book of short stories which could potentially be done by the end of 2018, early 2019. It has taken me a while, but I am finally starting to get the hang of this digital marketing, and creating meaningful content. It’s why I have shifted from just posting photos on Instagram to including hashtags. I used to just free write anything, to next year, I want to incorporate more video content to my blogs. The podcast I want to do two nights a week, I already have pre-planned the episodes. It will be a podcast about motivating and inspiring people in life. So, as the year wraps, everyone is busy buying Christmas presents, while I am getting pumped for 2018.

Now, in regards to marketing myself, there are very few things I remember from graduate school, but the four P’s are one of them in particular. The four P’s that make up the marketing mix: product, placement, price, and promotion. Another aspect of my MBA studies I remember are certain aspects of the Integrated Marketing Communication and how that can grow a business. Now, when I first started writing, I never thought about it as a business. Yet the more I began to see myself going into the direction of a writing career, that’s when it dawned on me. That there are so many writers out here, that if I want to be noticed, I’m going to have to reach back into my marketing experience. I’m so focused on the craft of being a great writer, that I almost forgot how hard it is to get noticed. There are 250,000 scripts written for films, thousands of podcast shows, 25,000 photographers just here in New York City, and don’t bring up authors writing books.

Now there is one thing that I have over the majority of them: marketing. And the marketing piece is something that has taken me time to figure out. Don’t get me wrong I still need work, and I am not some marketing genius, but what I have learned so far I can harness to grow my platforms. You might ask, “I thought you came to New York for filmmaking and writing?” And I did, I have been working on the craft for quite a while now. Yet the craft only constitutes for a small percentage of the bigger picture. As a matter of fact, the craft is only 10%, the other 90% is the business. The problem is, is that most writers are not marketers, most filmmakers are not marketers, and most photographers are not marketers. You have to put yourself into position to win and a lot can’t work the system. I started at age 25/26 years of age on this journey, and I am now understanding how to kind of work this machine.

Another helpful note is to build a team. But I can’t assemble a team of people because I need to be a me first and get my stuff in order. Because in order to have a team you have to add your formidable contribution to the team. In my role, I want to be a team leader, so I need to understand how each piece moves before engaging a team. This way, when it’s time to move, I can move. In the end, this process has already taken me about six years, and I can feel that progress. I have put myself on a ten year window to break into my career. So to everyone else, ten years is a long time, but now it’s time for me to make even better moves than before.


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AIM HIGH: ACHIEVING THE GREATEST YOU IN THIS WORLD

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“Keep going: never stop, never quit.”


We should all want to strive to be the best us we can possibly be in this world. Not just because we want to excel in our careers, or to make a lot of money. But we should strive because it internally makes us feel to good to achieve. Especially when the achievement comes from humble beginnings. What better way to go through life than to start at the bottom and build yourself to the top. And the top can be a very ambiguous word depending on the person pursuing the top. The top could be being one of the best school teachers in your school, or the top can mean the superintendent of the entire school board. The top could mean a head coach of a professional sports team, or the owner of the team.

But other ways you can reach the top is by means of mental greatness. Some people have average financial gains, but they have this mental awareness of who they are in life. That mental could be something connected to their spirituality. Reaching the highest level of spirituality is to some people what winning the Powerball lottery is to another. Well, is there ever a time where the mental is hard to achieve because something else internally is blocking that mental? And the answer is yes; there are plenty of instances where someone has a hard time with their mental greatness because of some extenuated circumstance they may be dealing with at the moment. Enternal issues such as Depression, stress, and anxiety can lead to you not being able to fully achieve such mental greatness.

Well, what about back to financial gains, what is wrong with wanting to reach a higher level of wealth? And the answer to that is nothing. There is nothing wrong with wanting to strive to attain a higher level of wealth for yourself. There are so many people who think chasing the almighty dollar can be a bad thing. I don’t think it is because everything is in context. If you want a nice estate, nice cars, vacations, then fine. It is a life that is well in reach. To me, it’s about how you’re going about attaining your wealth. If there are people you’re directly hurting to gain, such as selling drugs, then no. But if you start a company that grows into a multinational organization, then fine. Because you’re gaining wealth, but also, you’re employing people in the process.

In the end, striving to be the best you, you can be is very rewarding. It can come in both a financial, physical, and intangible form. You want to lose weight and that helps you become the best you, then pursue it. You want to gain wealth, pursue it. You want to be the best parent, pursue it. There are no guarantees, but the great thing about living in America is the right to life, liberty, and the pursuit of happiness. And that’s the key word: pursuit.


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