LIFE’S GIFTS: DO YOU HAVE THEM OR HAVE YOU JUST WORKED HARD

“Gifts are free, trust me, it ain’t free.”


As a writer, you would think that one has a gift to be a writer. But, as a matter of fact, to say they have a gift discredits the hard work they put into their writing. You’re not born with it, but the fact that people think it is a gift can also be seen as a good thing too. Just as it seems discrediting, you also did your job by making it look so easy. Yet for some reason, if only people could see all the blood sweat and tears you put into your craft, they wouldn’t see it as some gift you were given. Ok then, why, why is it so hard for people to see that you put work in for so long.

One main reason it’s hard for them to see what you do as a gift is because anything they can’t do themselves must be some special power that you possess. And in order to be you, they must go to some far away land to be that great. When in reality it has nothing to do with being special. But another reason that people see what you do as a gift is because what they fail to notice everyday around them, you pay closer attention. And that is what separates the genius from the average person. Let’s look at Albert Einstein for a moment. He wasn’t some special type of guy, it’s just that a certain body of science peaked his interests. So he worked until he became good. Even his theory of relativity was discovered riding a bus home.

We all ride the bus, but how many of us ride the bus thinking to ourselves our body constantly in motion, relative to the bus’s movement if the bus were to stop. People usually think about errands or some other mundane activity. We don’t really travel thinking about science or mathematics. But for the people that do, their minds are always thinking about the complexities of life. Meanwhile, you’re stuck on your daily routine.

Because in the end, these are the people who supposedly are endowed with all the gifts. Yet what they have is no more than hard work and an open mind into whatever it is that interests them. What is the difference between you and Einstein: patience and love for what he does. He didn’t have a gift, for the longest he couldn’t even tie his shoe and he was a failure in science. He never took no for an answer and always came back wanting to know more and conduct more experiments.


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MARKETING ME: PUTTING YOURSELF INTO POSITION TO SUCCEED

business, close-up, commerce

“Knowing yourself will go a long way.”


The year 2018 will be a pretty productive year for me because I am changing up a lot of my work so that I can put myself in a better position to grow my platform. Those platforms are my WordPress blog, Instagram, my podcast show, screenplays, one year research on my documentary, and buzz around my novel and book of short stories which could potentially be done by the end of 2018, early 2019. It has taken me a while, but I am finally starting to get the hang of this digital marketing, and creating meaningful content. It’s why I have shifted from just posting photos on Instagram to including hashtags. I used to just free write anything, to next year, I want to incorporate more video content to my blogs. The podcast I want to do two nights a week, I already have pre-planned the episodes. It will be a podcast about motivating and inspiring people in life. So, as the year wraps, everyone is busy buying Christmas presents, while I am getting pumped for 2018.

Now, in regards to marketing myself, there are very few things I remember from graduate school, but the four P’s are one of them in particular. The four P’s that make up the marketing mix: product, placement, price, and promotion. Another aspect of my MBA studies I remember are certain aspects of the Integrated Marketing Communication and how that can grow a business. Now, when I first started writing, I never thought about it as a business. Yet the more I began to see myself going into the direction of a writing career, that’s when it dawned on me. That there are so many writers out here, that if I want to be noticed, I’m going to have to reach back into my marketing experience. I’m so focused on the craft of being a great writer, that I almost forgot how hard it is to get noticed. There are 250,000 scripts written for films, thousands of podcast shows, 25,000 photographers just here in New York City, and don’t bring up authors writing books.

Now there is one thing that I have over the majority of them: marketing. And the marketing piece is something that has taken me time to figure out. Don’t get me wrong I still need work, and I am not some marketing genius, but what I have learned so far I can harness to grow my platforms. You might ask, “I thought you came to New York for filmmaking and writing?” And I did, I have been working on the craft for quite a while now. Yet the craft only constitutes for a small percentage of the bigger picture. As a matter of fact, the craft is only 10%, the other 90% is the business. The problem is, is that most writers are not marketers, most filmmakers are not marketers, and most photographers are not marketers. You have to put yourself into position to win and a lot can’t work the system. I started at age 25/26 years of age on this journey, and I am now understanding how to kind of work this machine.

Another helpful note is to build a team. But I can’t assemble a team of people because I need to be a me first and get my stuff in order. Because in order to have a team you have to add your formidable contribution to the team. In my role, I want to be a team leader, so I need to understand how each piece moves before engaging a team. This way, when it’s time to move, I can move. In the end, this process has already taken me about six years, and I can feel that progress. I have put myself on a ten year window to break into my career. So to everyone else, ten years is a long time, but now it’s time for me to make even better moves than before.


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