ATTENTION SPAN: WHY IT’S SO HARD TO FOCUS ON ONE MEDIUM AT A TIME

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“From one device to the next.”


devices for viewing

As I am writing this article about the attention span of people viewing entertainment, I am currently on multiple devices myself. Why is it, that we cannot focus on one thing at a time? Especially when we are watching or listening to something entertaining. Since coming into the computer lab this morning I have been listening to my music, a two radio shows, and scrolling through my Instagram feed.

fighting for sustainability

It used to be in the past you waited all week for a certain television show to come on. Now, once the show goes off, you almost forget about the show until late in the week for the next episode. And with the limited amount of episodes you get in today’s society, I’m surprised anyone has a career in entertainment. Television shows give you about ten to fifteen episodes, then you wait a year for season two.

That can be dangerous because your viewers are inundated with so much media over a year, they tend to forget about your show. Now they have to binge watch to catch up on what’s going on. So, television shows and even movies that are good in quality lose out because they are just not giving the people enough.

giving more

You may have to start giving more to the people so they remember what it is you do. The traditional ten to fifteen episodes of television, and shorter films won’t cut it. You may have to prolong the entertainment, and make each seen worth viewing. Also, give people the ability to jump past advertisers, especially on television.

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Why, well there are so many platforms with this ability already. You can skip past advertisements on YouTube. Or if you can’t, the add is typically shorter, 10 – 15 seconds.

not even past type 1

There is a scale for civilizations called, The Kardashev Scale. And this scale measures the ability of a civilization to communicate based on energy. We are currently a Type 1 civilization. And that’s what’s scary is that we are only Type 1. And the reason being is because you look at the leaps and bounds of man already which is impressive.

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So with that said, what will be the overload of information in the next 100 years, 1000 years, and so on. What today has our attention, that will be seen as slow in the future?


My Personal Website: www.faheemjackson.squarespace.com

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LOOKING DOWN: HOW WATCHING MEDIA IS NO LONGER AN AT HOME EVENT

Cell phone in hands

“Viewing is so universal.”


for your eyes only

Ever see people walking the streets with their faces in their phones. Usually they are texting or scrolling through Instagram. But they are also viewing various means of entertainment as well. Instead watching television at home, you can now walk the street and view your favorite show. And what you are witnessing is a step into the future.

past viewership

In the past, you watched television at home. And when you were out and about, you paid close attention to your surroundings. As for me, I am old enough to remember when people weren’t so into their phones. Now you fast forward, and people barely watch television at home. It’s almost as if the television at home serves as window dressing for the rest of the house.

not down but forward

As AR (augmented reality) advances, you’re going to start to see more people viewing media not looking down, but straight ahead. You will be able to see a sporting event or the news walking the streets without looking down. You will even see the media taken a step further and the ability to use the internet as well will take hold with AR.

is it “all” good

As for the good, there is always the bad. Accidents take place on a regular from people looking down all the time. At work on the job, productivity decreases in addition to the efficiency. And in regards to AR, who knows the problems with walking the street using these forms of technology. But the bad will always exist and is impossible to combat.


My Personal Website: www.faheemjackson.squarespace.com

Instagram Me: @theefaheemjackson

Twitter Me: @2320howe

Medium.com/@faheemjackson

Tumblr Me: @fjackson44