“Do you see the gold in the street?”
The famous quote coined by Baron Rothschild was, “When there’s blood in the street, buy.” It makes sense because people are in a panic. So when you buy, and the panic starts, once the panic is over you own a lot. And that’s how Rothschild gained his wealth. By sending the news regarding the Battle of Waterloo led by Napoleon, Nathan Rothschild gained an edge. He made one of biggest fortunes in the city at that time. The Rothschilds gained while everyone else was in a state of panic. Why, because he had an edge by being one of, if not the biggest carrier system in Europe. So he was able to deliver news that even his competition had to follow.
Now, let’s fast forward in today’s society. I grew up in an inner city community that was poor. Not only that, but the crime was high in the areas. No one wanted and still don’t want to buy property in the communities. Now, with what Rothschild did back years ago, could that be used again today. Gentrification is a prime example of that very Rothschild model. But, why not the people capitalize who are from these areas. Especially once they get enough money where they can afford to do so. Then again, how does one feel about buying property and capitalizing off of the misfortune of others. But, someone is going to do it, why not people who come from the community.
When I look at my home town for example, the low cost of property is amazing. Now that I live in New York City, where $1 million is average in some places for a home, that money is major back home. But can you just start building just because property is low? The answer is no, you can’t, why, well there has to be something there. There has to be industries or industries willing to move in and skilled labor to work jobs. So buying property when there is blood in the street only works under those kinds of conditions. But in addition to the environment conditions, what about the vision for where you want to see the place you’re investing in to be in the future. You don’t just throw money at something, you have to be skilled to grow it as well.
I look at a city like Chicago, Illinois for for example with high crime areas. No one is investing in those areas because of the obvious. But another reason is the skill of the people who are going to be working there in those areas. And, what do you plan on converting the area into. Hyde Park is a nice neighborhood where some if not a lot of people may work in the city. What about bringing city jobs to the Englewood community next door? Or better yet, Bronzeville is another community located in great proximity to downtown Chicago. Chinatown is in the middle, which is a great gateway of economic growth. Not only that, but if possible, you could bring the two communities together, creating a mix of diversity that could also contribute to the boom.
In the end, there is truth to the blood in the streets quote. Now whether you’re comfortable with investing in the areas, that’s up to you. Some people have invested, but then wound up losing money. But a guy like Nathan Rothschild, who had access to information was able to capitalize, some would say. You do also, it’s all about having the eye for being able to see the potential, then moving on it.