FROM SCRATCH: HOW TO BUILD YOUR BRAND

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“Getting the right eyes at the right time.”


I have been building my social media since Summer of 2016. When I started, I had about 50 – 75 followers on Instagram, Twitter, and none on Facebook. Now my fan page on Facebook is 106, I have 159 followers on Twitter, and 370 Instagram. Now, you might want to ask, why so low? Why so few number of people following after continuous posting for the past year? Well, social media building takes time, and what I mean by time, I mean years. You can be building for five to seven years to generate a following for yourself. Even with my blog, I have started in 2015, I am just now making some decent traction.

Well, how are ways to build some type of audience. And what do I mean by audience, I mean pulling together a group of followers where they not only follow, but you influence their buying decisions. That is a very valuable Related imagesocial media following, when you can influence people’s buying decisions.
For example, people with 1 million followers on Twitter or Instagram can be paid for postings. Even at ten percent of the audience spending at least $100 per year, that’s Related image$10 million dollars. Imagine being able to make brands $10 million because you can influence a buying decision. Now imagine people with 10 million followers, or even the major celebrities with 50 – 100 million followers.

But as for me, with such a small community, I am always seeking ways to grow myself. My blog is probably getting the most traction at the moment. Last month I hit 1,000 views in a month. A feat that has taken me three years. And I am only making more head way now because I post at least one Related imageto three times per day. Now I would like to ask a question of you all. If any of you have built a pretty successful platform, how long did it take you? What was that or those things that kind of put you over the top? Because we all have something that does it for us. For me, that time has not come for me to be over the top.

Currently I am working on my Indiegogo campaign for my next short film, “Freedomless Speech.” And after I am finished with this, hopefully I can build my social media from videography projects. So with my videography, blogging, novels, and photography, should be able to build a nice community for myself. And in the end, that is the purpose. I would really like to see myself as one of these influencers cross my social media platforms. I am currently working in the Indie film landscape. And I have given myself a time frame to work in my field. 10 years from the start of my career pursuit. So by the time I turn 33/34 years of age which is three years, I want to already be in the industry working. I guess only time will tell.


https://www.facebook.com/groups/1777548702458281/

https://www.indiegogo.com/command_center/freedomless-speech#/insights

https://faheemjackson.squarespace.com/ (PERSONAL WEBSITE)

https://www.facebook.com/fjacks063 (FAN PAGE)

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1960’S – CADILLACS, LINCOLNS, AND CHEVY’S: A DECADE OF SOLID GOLD SOUL

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“Not my generation, but my muse.”

From 1960 to 1969 was a decade of soulful music that may not have defined my generation, but I love it nonetheless. For me, being born in the 1980’s, 1960 was the year my mother was born. From the sounds of Ray Charles singing hits like Georgia On My Mind, a state that he refused to play a concert because of the Jim Crow laws of the south. A move that created tension toward him for years to come. But was it all about the Jim Crow Image result for ray charles 1960south? No, because the year 1961 brought hits like Etta James, At Last. A love song that anyone who has been hit by cupid’s arrow can relate to. And that same year Ray Charles would return with yet another hit song, Hit The Road Jack. A track that spans just over two minutes, but sends a powerful message to it’s listeners.

And in the same year of 1961 who could forget Ben E. King’s hit song, Stand By Me. Which just over twenty years later would carry the title of a 1980’s cult classic movie. Starring River Phoenix, Corey Feldman, Jerry O’Connell, Kiefer Sutherland, John Cusack, and Wil Wheaton. The next year in 1962 kept the hits coming as Ray Charles reemerged, this time with three hit tracks: I Can’t Stop Loving You, You Don’t Know Me, and Your Cheatin Heart. But in 1963, not only was a Image result for martha and the vandellasyear in music, but the year president John F. Kennedy was assassinated. Such a heartfelt year brought joy, love, and sadness with the Shirelles, Foolish Little Girl. And who can forget in 1963 Heat Wave by Martha and The Vandellas. Then the following year 1964 came around with yet another tragedy. This time Malcolm X was assassinated at the Audubon Ballroom in Harlem.

Even with the tragedy, music kept being pumped out that year. Like The Four Tops, Baby I need your Loving, The Temptations with The Way You Do The Things You Do, The Supremes with Baby Love and Come See About Me, and Martha and The Vandellas returned with Dancing In The Streets. As with the groups, we saw Mary Wells come with the hit some My Guy and James Brown’s Please, Please, Please. Feeling the love of the 1960’s continued on into 1965 with songs like Sam Cooke’s Change Is Gonna Come. This hit song has Image result for marvin gayebeen replayed and remastered in numerous television shows, films, and theatre plays; adding to Sam Cooke’s already hit catalog. But you can’t talk great music of 1965 without including Marvin Gaye’s Aint That Peculiar and How Sweet It Is, The Four Tops Sugar Pie Honey Bunch, and James Brown I Feel Good and Poppa’s Got A Brand New Bag

That same year The Temptations brought us My Girl. Yet another song that would be the inspirational song behind a Hollywood movie. Starring Macaulay Culkin, Anna Chlumsky, Jamie Lee Curtis, and Dan Aykroyd. Meanwhile Martha and The Vandellas reminded us there’s Nowhere to Run and Nowhere To Hide adding to their catalog of hits. But let’s not forget Jr. Walker and The All Stars with Shotgun. As the we rounded past the mid 1960’s headed into the year 1966 hits continued to flow. Stevie Wonder let us know not to be “Uptight” cause everything’s going to be alright and Blowing In The Wind as Sam and Dave told us to Hold On, I’m Coming. As the year 1967 came we saw music from Aretha Franklin who taught us the value in be Respected and Natural Woman. As Jackie Wilson told us to reach Higher and Higher. The same year Sam and Dave gave us Soul Man.

1967 kept on with Gladys Knight and The Pips I Heard It Through The Grapevine and Smokey Robinson & The Miracles I Second That Emotion. The year of 1968 was off to yet another emotional round-block as two leaders were assassinated: Robert F. Kennedy and Dr. Martin Luther King Jr. Hard Image result for jackson 5to believe music could keep coming. But it commenced with Marvin Gaye and Tammi Terrell with Aint Nothing Like The Real Thing,James Brown’s Say It Loud and I Got The Feeling, Otis Redding’s On The Dock Of The Bay. Then to round out the decade Marvin Gaye gave us his version of Heard It Through The Grapevine. We were also introduced to the Jackson 5 with I Want You Back. Throughout this decade there were highs and lows, but the music is what kept it all together. Above all, entertainment remained strong going into the 1970’s.