FROM SCRATCH: HOW TO BUILD YOUR BRAND

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“Getting the right eyes at the right time.”


I have been building my social media since Summer of 2016. When I started, I had about 50 – 75 followers on Instagram, Twitter, and none on Facebook. Now my fan page on Facebook is 106, I have 159 followers on Twitter, and 370 Instagram. Now, you might want to ask, why so low? Why so few number of people following after continuous posting for the past year? Well, social media building takes time, and what I mean by time, I mean years. You can be building for five to seven years to generate a following for yourself. Even with my blog, I have started in 2015, I am just now making some decent traction.

Well, how are ways to build some type of audience. And what do I mean by audience, I mean pulling together a group of followers where they not only follow, but you influence their buying decisions. That is a very valuable Related imagesocial media following, when you can influence people’s buying decisions.
For example, people with 1 million followers on Twitter or Instagram can be paid for postings. Even at ten percent of the audience spending at least $100 per year, that’s Related image$10 million dollars. Imagine being able to make brands $10 million because you can influence a buying decision. Now imagine people with 10 million followers, or even the major celebrities with 50 – 100 million followers.

But as for me, with such a small community, I am always seeking ways to grow myself. My blog is probably getting the most traction at the moment. Last month I hit 1,000 views in a month. A feat that has taken me three years. And I am only making more head way now because I post at least one Related imageto three times per day. Now I would like to ask a question of you all. If any of you have built a pretty successful platform, how long did it take you? What was that or those things that kind of put you over the top? Because we all have something that does it for us. For me, that time has not come for me to be over the top.

Currently I am working on my Indiegogo campaign for my next short film, “Freedomless Speech.” And after I am finished with this, hopefully I can build my social media from videography projects. So with my videography, blogging, novels, and photography, should be able to build a nice community for myself. And in the end, that is the purpose. I would really like to see myself as one of these influencers cross my social media platforms. I am currently working in the Indie film landscape. And I have given myself a time frame to work in my field. 10 years from the start of my career pursuit. So by the time I turn 33/34 years of age which is three years, I want to already be in the industry working. I guess only time will tell.


https://www.facebook.com/groups/1777548702458281/

https://www.indiegogo.com/command_center/freedomless-speech#/insights

https://faheemjackson.squarespace.com/ (PERSONAL WEBSITE)

https://www.facebook.com/fjacks063 (FAN PAGE)

https://www.amazon.com/s/ref=sr_nr_n_0?fst=as%3Aoff&rh=n%3A283155%2Ck%3Afaheem+jackson&keywords=faheem+jackson&ie=UTF8&qid=1492966094&rnid=2941120011   

@fjackson12345 Instagram

@2320howe Twitter

FRIENDS, FOLLOWS, AND LIKES: WHY ARE PEOPLE SO VALIDATED THROUGH SOCIAL MEDIA

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“You don’t know them, they don’t know you, but they’re your friends.”


10,000 friends on Facebook, 1 million Instagram & Twitter followers, with 5 – 10 million likes generated. We all want these stats for our social media circles. But what does it all mean in the end. It doesn’t mean anything if you don’t know what to do with all this media attention. For most people, they have these social circles on the web so they can be validated for a comment or picture they post to the internet. But for those chosen few, it becomes a business opportunity to better themselves in life. There is always an opportunity somewhere, you just have to go get it. But why do we care so much about our social media following.

Let’s take a look from a business perspective. There are advertising companies that will dish out big money for people who have a massive following. And when I say massive, I am talking well over 10 million followers just on Instagram alone. Not to mention all the other platforms you have on social media. But since I brought up Instagram, there are Image result for instagram moneycompanies that may pay $1,500 to $5,000 for a single picture posted to your Instagram account. So if you’re posting a few times a month, you can generate a really good income. The Kardashian-Jenner girls probably make the most money. It has been speculated they can make upwards of $500,000 for a single Instagram post. But that’s expected when they have 75 to 100 million followers on just Instagram per sister.

Then, there is the other side of social media. That is the idea of being validated with no monetary income. These are people who enjoy the idea of getting multiple likes on a comment. Or making what they think is a poignant statement and people piggy backing off of that statment. Instead of people verbally complementing you, we are now settling for likes. Instead of becoming a leader, we are now all followers. I always find it interesting when I hear people who have no social media. It’s almost archaic for you not to exist in this space. Yet with all this needing to be validating , what are the psychological implications of social media. What are the long term effects of needing so much validation?

For starters, social media gives people who otherwise wouldn’t have a voice the ability to voice a concern. Problem is that people tend to abuse the power and jump on the bandwagon of causes that effect the opposition’s careers. It has also served as platforms where people spread their inner most disdain and hate. Implications of this shows they are hurt and need Related imagesomeone to talk to in life. It has given the people with no power, the power to push agendas forward. But we are becoming more self-conscious because we are putting our physical selves out there for judgement. We are more impersonal because human to human contact is rendered obsolete. And even sex has become desensitizing because we are inundated with so much sexual imagery.

In the end, validation should come from the inside out. Too many people have become too concerned with what others think, and our own views of self have taken a back seat. From over-filtering photos so it gives you a more flawless look on Instagram, to creating profile descriptions of yourself that are not even remotely close who you are in life. We have all heard that term fake it until you make it. But the fictitious lives we lead are so over the top, that we would rather fake it and not make it. Because the look of making it has become far more greater than actually having it.


https://www.facebook.com/groups/1777548702458281/

https://faheemjackson.squarespace.com/

https://www.amazon.com/s/ref=sr_nr_n_0?fst=as%3Aoff&rh=n%3A283155%2Ck%3Afaheem+jackson&keywords=faheem+jackson&ie=UTF8&qid=1492966094&rnid=2941120011 

@fjackson12345 Instagram

@2320howe Twitter